Offline retail businesses are facing lots of challenges these days. Although they pay high rentals for the prime locations, they are still not able to get the desired footfalls. If a customer visits a shop, there is 25-90% chance (depending on nature of store) that he will do a transaction and that makes footfalls extremely important. This is exactly where MintM comes in Picture. MintM is a bundle of few unique things which allows merchants to engage customers through various mechanisms like offers, loyalty rewards and open communication.