Two global trendsetters Anna from Russia and Livia from
Brazil met in New York City and chatted about how they mutually enjoyed
travelling the world collecting the best and most unique jewellery pieces from
trendy, new upcoming designers. Years later, they created JUVALIA & YOU— an
innovative and modern social selling company that offers today’s busy woman a
career alternative, where she can achieve success and balance through a career
in something she loves. Juvalia & You is incubated by Spingstar GmbH and
Smile Group. Smile Group is associated
with Fashionandyou.com, DealsandYou.com and Bestylish.com. To know more about
Juvelia &You, India, we had a talk with Chaitanya Aggarwal, Founder and CEO at
Juvalia & You, India
What is Juvalia &
You is into? What is your vision for Juvalia & You?
Juvalia & You
India is an innovative online social selling company for
exquisite fashion jewellery from around the globe. The brand has been incubated
by Springstar GmbH in collaboration with the Smile Group which is known for
parenting leading e-commerce portals such as FashionandYou.com,
DealsandYou.com, Bestylish.com etc. Our exclusive catalogue offers a range of
accessories across various categories. Our vision is to be the Number one brand
in the fashion accessories space both in terms of market share and customer
satisfaction.
Could you please tell
us something about you and how this idea came into you mind to start something
on e-commerce?
India as a country has about 5000 years of history related
to jewellery we are a $1.5bn highly developed fashion accessories market with
NO known brands! In addition, our research also demonstrated that our target
group buys jewellery from street shops but is hesitant to say where they bought
it from or overpriced premium branded merchandize. This gap was very evident to
us and we realized the huge market opportunity for fashion jewellery and other
accessories. We are here to cater to the unfulfilled consumer need to purchase
fashion accessories of international quality at affordable prices in the market
Why another online
jewellery store when there are so many already exist?
First of all, we are not another online jewellery retailer.
We are a unique hybrid model that is reaching and catering to a much wider
audience. Secondly, our well-thought pricing strategy, the international brand
and product quality and design ensures that we are different from the others
operating in the same category. Also please note, there is no other
International/known brand in this category.
Juvalia & You's business model is completely different.
Juvalia & You India enables and supports women in finding the lifestyle
they want. Our business is not only about jewellery but about giving women
opportunities. They can become a stylist with us and live their dream of being
an entrepreneur or choose an alternate career whereby she can do business
simultaneously and achieve success and balance through a career she loves. In
addition, the concept allows flexibility which gives women a chance to work from home with no restrictions
of time & place. And most importantly, develop her financial goals.
What are your unique selling points?
- GLOCAL products (International designs adapted to suit Indian tastes)
- The only International fashion jewellery brand in India
- Good product quality
- Competitive pricing
Do you also have
mobile, social or Tablet app for Juvalia & You?
We are in the process of developing one. We will roll out
the beta version soon.
What is your
marketing strategy? How are you driving customers to Juvalia & You?
There are two businesses that run in parallel for Juvalia
& You;
- Online /e-commerce (we’ve activated online display, search and social)
- Direct Sales: We have activated across Malls, RWA’s and Corporates. Print and ATL advertising will also be used soon.
Any funding have you
received?
We are incubated by Springstar GmbH and have received a
comprehensive seed round of funding.
Where do you want to
see Juvalia & You in next 2-3 years?
I intend to see Juvalia & You evolving as India's
largest fashion accessories brand and the largest player in direct selling
category.