Tablet and Smart phones have taken over web when it comes to selling online (e-retail) in UK. Over 52% of traffic is coming though mobile devices. In terms of Sales, 36% of sales come through mobile devices (out of which 82% comes through Tablets and 18% through Smart Phones). According to Quarterly Bench marking Report (May 2014 to July 2014) done by U.K. e-retail association Interactive Media in Retail Group (IMRG) and Capgemini. The report captures online traffic and sales of top 40 U.K. retailers.