The concept of the ad was well designed.
It was a new marketing campaign with a tagline of ‘Shopping Ka Naya Address.’
Also, It was well received by TV viewers.
We don’t know how much impact made on Flipkart revenues but the cost of running TV commercial is huge.
There is no evidence as such how much Flipkart has spent on airing these commercials during April –Dec 2012, but it can be close to 100 Cr on TV commercial only.
Other players like ebay, Yebhi, Jabong also not behind. They also followed the footstep of Flipkart to reach out to end customers. There is no doubt that e-commerce companies spending heavily on marketing channels.