Consumer Psychology and the E-Commerce Checkout
Your neighborhood businessman goes online! Ecommerce is to small businesses today, what the telephone was in the 90's - another great medium to take orders! 5 years ago, a designer running a boutique in the Hauz Khas village in Delhi, wouldn’t have thought it was possible to sell her dresses all the way to a customer in Chennai. With the growing usage of internet and social media, the far-fetched has become a reality now. And it won’t be long before you find every business in the neighborhood handing out business cards with not just telephone numbers but their website address too!
Campus Sutra is bringing you back to your college memories. All the Alumni of their respective colleges, here is the chance to get your customize campus merchandise.
We had a chat with the founders of Campus Sutra , Khushboo, Ravi and Sonal. Here is what they have to say about Campus Sutra and their plans going forward.
A run rate of INR 1.2 Cr turnover and been in the business for over a year, Healthyworld.in started by first-generation entrepreneurs, Puru and Sreejith. An alumni of FMS, Delhi, Puru comes from a defense background and a corporate experience spanning across multinationals, including P&G, ITC, CSC & Cognizant. While Sreejith has a diverse experience of more than 12 years in HR and Law and worked with big companies like Cognizant, Tata Motors and Delphi TVS. Let's read what Founders have to say :)
Chikankari Embroidery is back in fashion as many designers started using lucknowi chikankari embroidery on their collection in Lakme Fashion Week 2013. Many celebrities looked stunning in the show. Thanks to all designers and support staff for organizing such a wonderful event.
These events always leave a mark on normal people who want to dress like celebrities but the challenge is they have to shell out lot of money to buy designer heavy chikankari embroidered Anarkalis, Kurtas, Kurtis.
Tell us about your start-up journey (eShack)? When and how did you get the idea of starting Beer business?’
The idea of eShack came to my partner (Ashwajeet Singh) and I while we were in Bangkok for my fathers 50th Birthday. We were drinking beer from Beer Towers and playing Beer Pong when we realized the potential of these products in India and that’s how we came up with the idea. With e-commerce roaring in the country we though why not put the products up online and thus eShack happened.
The concept of the ad was well designed.
It was a new marketing campaign with a tagline of ‘Shopping Ka Naya Address.’
Also, It was well received by TV viewers.
We don’t know how much impact made on Flipkart revenues but the cost of running TV commercial is huge.
There is no evidence as such how much Flipkart has spent on airing these commercials during April –Dec 2012, but it can be close to 100 Cr on TV commercial only.
Other players like ebay, Yebhi, Jabong also not behind. They also followed the footstep of Flipkart to reach out to end customers. There is no doubt that e-commerce companies spending heavily on marketing channels.
ToyTasting is one of the largest non-media house YouTube channel in India. The channel was founded in Jan-12, by Richa Dikshit, formerly an investment banker with Merrill Lynch.ToyTasting created a niche by focusing on making videos on toys. After the initial success of ToyTasting, Richa launched Yellow Giraffe to cater to the growing demand for toys in India.
Guys – Snapdeal is a marketplace, they don’t keep inventory[items]. They work on dealer network. SnapDeal is just a broker/transaction portal. Snapdeal lists items on its website and don’t do proper check with their dealers.
Recently, I have encountered with two such incidents. I don’t know if you guys have also experienced the same. My Success Rate with Snapdeal is 0%
What is in the name? Everything. People know you by your Name, people reach you by your Name, and people spread word about your Name. Your Name is your brand identity, your business identity and lot of times, part of your identity. You would want people to notice it, to like it, to talk about it. It has to be interesting for somebody to notice it in the first place. It has to be engaging for someone to like associating with it. It has to be simple and non-embarrassing for someone to recommend it.
So important, yet do not start with the name, get the vision and mission of your business first, and let the brand name flow from it. We are talking specifically about domain names here. Ideally you should get YOURBRAND.com (or YOURBRAND.in); second option, buy it from the current owner; third option, change your brandname. Whatever the options, please don’t make avlblname12.com your BRAND.