It is getting personal now between Flipkart, Amazon and Snapdeal. All heavy weights of Ecommerce players are fighting a tough battle and this time it is Big Billion Day. While Flipkart has launched big billion day sale on diwali festive season from last 3 weeks. the big billion day campaign is hijacked by amazon.in, yes. the domain of bigbillionday.com redirecting to Amazon.in. Snapdeal is also not behind . You can see the adverts floating around it. This is a very intense war. Funding is huge for all three and all of them want to be bigger than other two.