Retailopia | Ecommerce News

AMAZON .in is a flagship of the largest online retail store; Amazon.com. The parent company is an international e-commerce company that has its operations in many countries and it ships some products from one country to another. It started off as an online bookstore but entered into many other products category very soon. Amazon seller services private limited is the affiliate in India which operates Amazon.in and manages the operations of Amazon.com in India. The vision of company is to create the biggest market place for its customers who can buy anything from this market that too at affordable prices and having total quality guarantee.  

You might have a great website, selling great products, but if you don’t have a compelling visual experience online, you might soon be struggling to keep up with your competitors. Visual Innovation According to Kissmetrics, 93% of consumers place visual appearance above all other factors when shopping online. So how does this affect online retailers? Well, the same as product placement and store layout does in bricks-and-mortar stores. As always, it is a case of fight or flight for retailers, with global competition and technological changes confirming the need for visual innovation on eCommerce sites.  

With the advancements of today’s technology, online is becoming the norm for many shoppers. In a recent survey in Britain, 29% of respondents stated that online shopping is the ‘best tech development of our time’. They mean it as well with eMarketer forecasting that the global eCommerce trade is expected to increase by 20.1% this year to reach $1.5 trillion, and with 70% of shoppers claiming to prefer online over real world shopping .

Did you know that a s many as 50% of sales are lost because potential customers can’t find what they are looking for, and an estimated 75% of shoppers never scroll past the first page of search results? Research shows that images are the most important factor in the online shopping experience, more important even than price. When we shop we scan many items in a way that allows items of interest to catch our eye through the tracking of subtle factors such as colour, shape and position.

Online shopping can be a pleasurable experience for shoppers, especially when they find that must-buy item. But when they can’t find what they are looking for? Absolutely frustrating – both in the eCommerce space and when those pesky car keys go missing. This is why a proactive approach to visual search and display is becoming more important for online retailers in the do-or-die world of eCommerce.

With the advancements of today’s technology, online is becoming the norm for many shoppers. In a recent survey in Britain, 29% of respondents stated that online shopping is the ‘best tech development of our time’. They mean it as well with eMarketer forecasting that the global ecommerce trade is expected to increase by 20.1% this year to reach $1.5 trillion, and with 70% of shoppers claiming to prefer online over real world shopping.

At the mall shoppers have the opportunity to take only a few steps into a store to gain a visual representation of what items are available prior to committing to viewing the stores range in greater detail. That all important first scan of the store can be critical.  On the other hand, eCommerce traditionally does not provide shoppers with a comparative experience online.

You have taken a decision on what you want to buy online, but which site? Jabong, Flipkart, Tradus, Naaptol , there are plenty of others. If you are loyal to any particular online store, you will buy from that, it may end up charging you more. If you are smart, you will go through each and every website and search prices that is very cumbersome and time consuming Process. But if you are smarter, you can do one more click and search price on Pricesbolo . It is a Price comparison site. This is basically Price Search Engine with kick ass UI.

Indian e-commerce giant Flipkart announced today the launch of ebook application on Flyte digital store. To woo the customers company has offered  4000 free ebooks to download. Currently, total number of ebooks are close to 70,000. If you compare between the price of ebooks available on digital store is little less than physical books. From our sources we got to know that they are soon coming up with Windows app too.

Offline retail businesses are facing lots of challenges these days. Although they pay high rentals for the prime locations, they are still not able to get the desired footfalls. If a customer visits a shop, there is 25-90% chance (depending on nature of store) that he will do a transaction and that makes footfalls extremely important. This is exactly where MintM comes in Picture. MintM is a bundle of few unique things which allows merchants to engage customers through various mechanisms like offers, loyalty rewards and open communication.

Ondango offers an innovative, user-friendly social commerce solution for Facebook Pages. Ondango's shopping system can be installed in just a few steps and allows fans to purchase their favorite products without ever leaving Facebook - from window-shopping to check-out. The Berlin-based startup was founded by José Matías del Pino (CEO), Claudio Bredfeldt (CTO) and Nicolas Dittberner (CMO). We had a talk with Jose to understand how Ondango is doing and their future plans going forward.

Facebook has changed the way people used to do business. Close to 1 billion population is on Facebook and to harness that, retailers and brands started opening their shops on Facebook. It has also given birth of new ways of marketing to reach out to the end customers. Buyapowa.com built around the similar model in a unique way to provide value to brands , retailers and end customers. To understand more about buyapowa.com, we had a discussion with Gideon Lask, CEO & Founder, BuyaPowa

Now you don’t need to create an ecommerce site if you want to sell few items. You can leverage blomming.com to sell things. You can sell it from your blog, your own website and from your Facebook page. To understand more about blomming.com, how it works and their future plans, we connected to a young and dynamic, 31 years old, Nicola Junior Vitto, Founder and Product strategist at Blomming.com

Euclid -  Online Analytics for the Offline World Euclid is a North-American-based company provides In Store retailers the status of their customers/potential customers in the range of few yards. How it works Euclid provides location based information that involves a sensor to track and communicate mobile device location data to produce location-specific information about a device detected on their systems. Euclid has the capability to determine whether a consumer is inside or outside the store, or across the street.