Starting and successfully running an online retail company is not a joke. It requires lot of courage, passion and hard work to synchronize the entire supply chain - from getting right partners to reach out to the end customers. In this journey, many have sleepless nights to get their business going. We have talked with many young entrepreneurs who see lot of potential in selling online. But at the same time, they have shared some of the challenges that they have gone through or still going through. Here are few tips from those who have already “Been There, Done That”.