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Open Source Ecommerce Platforms Open-source e-commerce softwares provide entire web store application or part of a web store like shopping cart. These softwares have features such as shopping cart functionality and product catalogs that enable store owners to set up, run and maintain online stores.  Typically, Open-source e-commerce softwares are available for free, however, other fees may exist for varying types of memberships.  Small size companies where transaction volumes are low adopt open-source software and it has been a mainstream activity for almost more than five years. But many large enterprises are wary of adopting open-source e-commerce for large-scale and midsize e-commercesites , because of concerns over reliability in supporting large transaction volumes. Scalability and security are the major bottleneck for large-scale transactional sites.

You might have a great website, selling great products, but if you don’t have a compelling visual experience online, you might soon be struggling to keep up with your competitors. Visual Innovation According to Kissmetrics, 93% of consumers place visual appearance above all other factors when shopping online. So how does this affect online retailers? Well, the same as product placement and store layout does in bricks-and-mortar stores. As always, it is a case of fight or flight for retailers, with global competition and technological changes confirming the need for visual innovation on eCommerce sites.  

With the advancements of today’s technology, online is becoming the norm for many shoppers. In a recent survey in Britain, 29% of respondents stated that online shopping is the ‘best tech development of our time’. They mean it as well with eMarketer forecasting that the global eCommerce trade is expected to increase by 20.1% this year to reach $1.5 trillion, and with 70% of shoppers claiming to prefer online over real world shopping .

Did you know that a s many as 50% of sales are lost because potential customers can’t find what they are looking for, and an estimated 75% of shoppers never scroll past the first page of search results? Research shows that images are the most important factor in the online shopping experience, more important even than price. When we shop we scan many items in a way that allows items of interest to catch our eye through the tracking of subtle factors such as colour, shape and position.

Online shopping can be a pleasurable experience for shoppers, especially when they find that must-buy item. But when they can’t find what they are looking for? Absolutely frustrating – both in the eCommerce space and when those pesky car keys go missing. This is why a proactive approach to visual search and display is becoming more important for online retailers in the do-or-die world of eCommerce.

At the mall shoppers have the opportunity to take only a few steps into a store to gain a visual representation of what items are available prior to committing to viewing the stores range in greater detail. That all important first scan of the store can be critical.  On the other hand, eCommerce traditionally does not provide shoppers with a comparative experience online.

You have taken a decision on what you want to buy online, but which site? Jabong, Flipkart, Tradus, Naaptol , there are plenty of others. If you are loyal to any particular online store, you will buy from that, it may end up charging you more. If you are smart, you will go through each and every website and search prices that is very cumbersome and time consuming Process. But if you are smarter, you can do one more click and search price on Pricesbolo . It is a Price comparison site. This is basically Price Search Engine with kick ass UI.

In this article, we are not covering registering a business or any legal advice on whether you should register a sole proprietor or LLC or Pvt. Ltd. We are talking about things you should take care of before you  are thinking of starting of e-commerce business Vendor Management : Vendors are the most important part of the entire supply chain when you are starting an ecommerce site. Should you buy products and create inventory or should you rely on the vendors and give them the responsibility of getting things delivered or Just pick it up from the Vendors as and when you receive the order. Multiple things can be worked out, each have its own pluses and minuses. It also depends on the types of products you are selling on your website.

Offline retail businesses are facing lots of challenges these days. Although they pay high rentals for the prime locations, they are still not able to get the desired footfalls. If a customer visits a shop, there is 25-90% chance (depending on nature of store) that he will do a transaction and that makes footfalls extremely important. This is exactly where MintM comes in Picture. MintM is a bundle of few unique things which allows merchants to engage customers through various mechanisms like offers, loyalty rewards and open communication.

Barilliance helps e-commerce sites of any size to increase sales and conversion rates by providing visitors with a personalized shopping experience. Software-as-a-Service (SaaS) delivery and Zero Integration technology are making it super easy for online retailers to reap the benefits of products they offer without upfront investment. Barilliance was founded in 2008 and is headquartered in Tel Aviv, Israel. We had a talk with Ido, Co-founder of Barilliance.com to understand where the company is heading and what the next big thing company is planning. What is Barilliance.com and what services are you providing to Online Retailers? Barilliance enables e-commerce marketers to improve key business metrics by utilizing a suite of personalization products that can be setup in 5 minutes using a single tag. The Barilliance SaaS products suite presents visitors with personalized real time product offers and targeted content across multiple channels based on the visitor’s current int...

Reevoo enables brands to join consumer discussions to attract, engage and retain more customers. Their social commerce suites provide reviews, recommendations and community solutions that have an immediate impact on the bottom line, and turn feedback into insights that can guide business. We had a chat with Richard Anson , Founder of Reevoo.com to understand their current and future plans. What is Reevoo and what problem are you solving? Reevoo enables businesses to harness the power of consumer conversations, through customer review, community management and social analytics tools. Our solutions help businesses to attract, engage, convert and retain their customers’ better, increasing revenues and customer satisfaction. Our social commerce solutions take care of everything from collecting and moderating reviews, to maximizing the ROI of social content, to building an online community of brands’ best customers. This unique, flexible approach allows us to deliver industry-l...

Now you don’t need to create an ecommerce site if you want to sell few items. You can leverage blomming.com to sell things. You can sell it from your blog, your own website and from your Facebook page. To understand more about blomming.com, how it works and their future plans, we connected to a young and dynamic, 31 years old, Nicola Junior Vitto, Founder and Product strategist at Blomming.com

Augmented Reality is no more a buzz word for Internet Retailers. With the advent of this concept, the trend has changed the way  customers shop. People are trying out products before making any purchases. It  is really making shoppers life a bit easy to pick , try and choose their products while sitting at home.  After seeing the interest among customers, many internet retailers have started mixing virtual world to the real world i.e. implementing augmented reality applications and making the life simpler for online buyers. But we wanted to go deeper and see whether the conversion is happening.  Whether Augmented reality is really helping in purchases to happen.

What is this couch commerce? Couch Commerce is nothing but purchases made using Tablets. it is also called “ C Commerce, T commerce i.e. Tablet Commerce” like, we all  know about fCommerce (Facebook Commerce),mCommerce (Mobile Commerce) ,eCommerce (electronic Commerce), it is just a new word in this alphabet soup. The trend is picking up for C-Commerce . According to Equation Research for Zmags, 70% of tablet usage is at home – specifically, either on the couch or in bed.

Euclid -  Online Analytics for the Offline World Euclid is a North-American-based company provides In Store retailers the status of their customers/potential customers in the range of few yards. How it works Euclid provides location based information that involves a sensor to track and communicate mobile device location data to produce location-specific information about a device detected on their systems. Euclid has the capability to determine whether a consumer is inside or outside the store, or across the street.