10% of Indian population uses Internet and 40% of users come from cities with population less than 1 million. These are the interesting figures for online retailers. Close to 50% orders are coming from non-metro cities for Internet retailers. If we look at the global world , total retail market is approximately 16 trillion USD and out of which 4% is online and mobile. China is very close to the global figure as 3.4 % of the total retail happening online. In India, the ecommerce is just started and its contribution is 0.2 % of the overall retail. The top three categories in online retail in India are Electronics goods, Apparels and Books - total contribution 80% of online retail.
Labels: Retail Events