Retailopia | Ecommerce News

On Monday, February 20, 2017, Microsoft and Flipkart, India’s leading marketplace, announced a strategic partnership to provide consumers in India with the best online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the news today at an event in Bengaluru. “At Microsoft, we aim to empower  every Indian and every Indian organization with technology and key to this is forging strategic partnerships with innovative companies like  Flipkart ,” said  Satya Nadella - Microsoft CEO . “Combining  Microsoft 's cloud platform and AI capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.” Binny Bansal and Satya Nadella  “Flipkart has always been commi...

Ex-Flipkart duo Mukesh Bansal and Ankit Nagori joined together to startup a new venture and this time it is healthcare. Mukesh Bansal was head of commerce in Flipkart and Ankit Nagori was chief Business officer . Both of the them are next in line after Sachin and Binny Bansals in Flipkart. They are pooling $5M to startup this healthcare , fitness and sports venture . Company will be formed in next month and launch of Mobile app will be in next year.  Commenting on the new venture Ankit Nagori said, " The spending towards healthcare, fitness and sports will be close to 7-8% of Indian GDP . Our aim is to touch and improve billions lives. We will keep focus on other ventures into Education and skill development also." "We have a good relationship with Flipkart and we discussed with all key stakeholder what we want to do. There is lot to do in India to improve and organize businesses. We are looking at 10 years horizon for betterment of these businesses. " sai...

Flipkart has sent a mail to all its customers. It's good. Flipkart has learnt post Mi3 debacle where lot of customers would like to buy the product . Flipkart has started communicating to  customers . It is like Narendra Modi Style. Communicate with your Audience . Always be in Touch. Below is the mail Content. Dear Customer,  Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry.  

3 weeks effort of big billion day sales by Flipkart has come to an end on same day within 10 hours of its launched . Orders - over 300,000 , Sales - $100 million in 10 hours. Flipkart has achieved its target and reached a mark of $100 million well before 1 day and put a full stop and not expecting order. Sachin and Binny Bansal , Co-founders of Flipkart confirmed in Media.

It is getting personal now between Flipkart, Amazon and Snapdeal. All heavy weights of Ecommerce players are fighting a tough battle and this time it is Big Billion Day. While Flipkart has launched big billion day sale on diwali festive season from last 3 weeks. the big billion day campaign is hijacked by amazon.in, yes. the domain of bigbillionday.com redirecting to Amazon.in. Snapdeal is also not behind . You can see the adverts floating around it. This is a very intense war. Funding is huge for all three and all of them want to be bigger than other two. 

W ith the novel government polishing the present India predominantly in economy and defense, India is eagerly encrypting the changes on it whose outputs are expected to be the unbeatable assets for future. The recent reports claimed on the economic growth evidently are the optimistic benchmarks for the anticipated hike in development succeeding shortly. Within this short time, the influence of economic growth spread out   so far has brought various changes in the e- commerce sector too. The unexpected emergence of the great entrepreneurs of the country and their successful step in to the e commerce battle field are the so called boosts for the growing e commerce.

M yntra is now striving the best to keep it’s promise of establishing itself in the realm of e-commerce fashion market by its great contributions and innovative ideas that it adopted within a short span of time to prove the excellence. As the CEO of the company once told that the fledging e – commerce market will shortly see the consolidated emergence of each company individually over the 2 years.

Amazon , the giant in the e-commerce market is trying to stay unique as always and hence strengthening itself backing out other opponents by winning the customers through its unbeatable customer supporting services. The vice president and principal analyst of the Forrester research, madam Julie was quite deadly astonished and rather excited when she tweeted the amazing experience of shopping in Amazon enabled through the fire service. The US m-commerce is thereby firmly expected to move on a rather faster pace to increase the expected sum of $100M in the end of 2014 ‘whilst the new battleground for retailers is the MOBILE MOMENT - the point in space and time when a customer pulls out her phone to get something that she needs immediately needs and in context `says Julie. The mini sprout ups in the various other countries by Amazon representatives have also recently extended Amazon’s hold up in other countries on which a favorable number of customers rely hence strengthening the shar...

We all saw the first ad from Flipkart that came in early 2012 during IPL time. The concept of the ad was well designed.  It was a new marketing campaign with a tagline of ‘Shopping Ka Naya Address.’  Also, It was well received by TV viewers. We don’t know how much impact made on Flipkart revenues but the cost of running TV commercial is huge.  There is no evidence as such how much Flipkart has spent on airing these commercials during April –Dec 2012, but it can be close to 100 Cr on TV commercial only. Other players like ebay, Yebhi, Jabong also not behind. They also followed the footstep of Flipkart to reach out to end customers. There is no doubt that e-commerce companies spending heavily on marketing channels.