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Showing posts from October, 2012

MintM : Mobile Shopping and Reward System Platform

Offline retail businesses are facing lots of challenges these days. Although they pay high rentals for the prime locations, they are still not able to get the desired footfalls. If a customer visits a shop, there is 25-90% chance (depending on nature of store) that he will do a transaction and that makes footfalls extremely important. This is exactly where MintM comes in Picture.
MintM is a bundle of few unique things which allows merchants to engage customers through various mechanisms like offers, loyalty rewards and open communication.

Barilliance: Offering personalized shopping experience

Barilliance helps e-commerce sites of any size to increase sales and conversion rates by providing visitors with a personalized shopping experience. Software-as-a-Service (SaaS) delivery and Zero Integration technology are making it super easy for online retailers to reap the benefits of products they offer without upfront investment. Barilliance was founded in 2008 and is headquartered in Tel Aviv, Israel. We had a talk with Ido, Co-founder of to understand where the company is heading and what the next big thing company is planning.
What is and what services are you providing to Online Retailers? Barilliance enables e-commerce marketers to improve key business metrics by utilizing a suite of personalization products that can be setup in 5 minutes using a single tag. The Barilliance SaaS products suite presents visitors with personalized real time product offers and targeted content across multiple channels based on the visitor’s current intent, past b…

Footsy - Selling Socks Online

Footsy is focusing on socks and accessories that keep your feet happy. Based out of Bangalore, Footsy was Co-founded by Seema Seth and Pooja Mehta and was launched in February, 2012. Footsy aims to elevate socks to a must-have fashion accessory and to banish the conventional grey, brown and black socks. We had a discussion with the founders to know about their plans and where they see footsy in next 2-3 years’ time.
What is What problem are you solving? Footsy is India’s only ecommerce brand focusing on socks. We mean, the playful kind. Brands are not always about problem-solving. Footsy is more about adding delight to the finer details of your wardrobe. We've taken a mundane product and elevated it to a fun fashion accessory.