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Showing posts from July, 2012

Shop.InOnIt - Wharton Girls E-commerce Venture

Shop InOnIt is started by two beautiful young  girls Meghna and Namrata . They studied in Wharton School, worked few years in US and came back to India to start something on ecommerce.  To cover their story and to know more about ShopInOnIt , we had a talk with them to know more about their plans about Shop InOnIT.
What is Shop InOnIt into and how are you different compare to any of other ecommerce company catering to same segment?
Shop InOnIt is a place for online shoppers can discover unique and high quality products from new and emerging brands and designers and get these delivered straight to their doorstep.

Fashionara - Online Premium Fashion Store is an online retailer that offers merchandise in the space of fashion and lifestyle.  Their aim is to provide best-in-class shopping experience to end customers by way of stunning visual content, unexpected customer service, constantly building on trust and dependability, and offering best of the premium and luxury brands in the country. Fashionara is founded by Arun Sirdeshmukh and Darpan Munjal, seasoned professionals with expertise in fashion retail and global e-commerce domain. We had a talk with them. Here is what they have to say about Fashionara and Indian ecommerce Industry.

Bulbtiger – Buy any light online

Indian e-commerce market is doing good as indicated by number of new startups coming up in niche categories. The latest entrant is Bulbtiger which intends to be the largest vertical player in online retailing of lighting products. The company is focusing on new home buyer or someone who is looking to refurbish his home. As economy grows, no. of consumers looking to spend on home décor will increase. The purchases for these products are discretionary and very involved as these are long term investments. To capture demand for such involved purchases, it is important to have dedicated platform to customize your offerings per customer need. We had the opportunity to discuss with Vikas Agarwal and Shashank Jain founders of Bulbtiger about their journey so far. Read on to know what they have to say about Bulbtiger. - Ecommerce Delivery Boy has a young team of hardworking people who are innovating in the field of eCommerce logistics and their vision is  to deliver anything ordered online within 24 hours anywhere in India and support eCommerce growth and making it more profitable for merchants. We got a chance to talk to Navneet Singh , Founder and CEO of

LadyBlush - More Beauty Per Click

There's no doubt that women love to shop; and with online shopping, getting what you want has become easier than ever. This is where steps in. They claim to be the first online shopping website dedicated to women . A growing shopping website, is loaded with stuff women just can't get enough of - lipsticks, lotions, nail paints, serums, shampoos, fragrances, lingerie, innerwear, sarees, jewellery, watches and much more. We had a talk with Founding Team of

Teesort : Betting on Crowdsourcing Designer T-Shirts is an online T-shirt retail brand and they have tried to make every effort to work beyond the boundaries and offer everyone who is associated with Teesort, a lifetime experience. They have a community of teesorters that brings designers and customers on a winning platform. Their designers, who hail from around the globe put their imagination and creativity on tees to be voted through  Teesort customers vote for the tees they like and rate the best designs. Based on what people like Teesort prints the winning designs to bring an exclusive range of tees People love. We had a talk with Mr. Atul Agarwal- CEO & Co-Founder of

Timtara - An Online Electronic Store Diversifying into Lifestyle Segment

Timtara is built on a very simple idea - Shopping should be fun and entertaining. It should not be complicated.Good products, easy to understand details, 'peace of mind' quality, super fast delivery, and long relationship. They simply call it DELIGHT. They are new, fresh, bold and humble. These are qualities that helped them become "India's Number 1 Site in User Experience" within 7 months of our launch. The award shows  that they are on the right path of DELIGHT. But with all their characteristic humility they realize that they have just started and they will have to do and achieve a lot more. We had a talk with Arindam Bose, Managing Director & Chief Customer 

Shopnineteen – The Girl Thing is a new e-retail venture by Kansin Group, a premium exporter of garments and leather products from the last 30 years catering primarily to European Markets. With an in-house design, manufacturing and E-commerce team, they strive every minute to make a mark in product supremacy and customer experience. The founding team of Shopnineteen has almost a decade long experience in Indian retail with tremendous exposure to supply of global fabrics, trims and accessories. Recently we got a chance to talk to Gobind Singh Pahwa, Founder & Vice-Chairman, Here is what he has to say.

BundleBaazi : A New Concept in Online Retail

Recently, we got a chance to talk to the owners of BundleBaazi. In this conversation, we wanted to figure out what makes them to venture into eCommerce landscape, about BundleBaazi – how it works, and the overall outlook on the Indian online retail Industry. Here are some of things that we discussed.

Innovative Retail Technology Companies

Euclid - Online Analytics for the Offline World
Euclid is a North-American-based company provides In Store retailers the status of their customers/potential customers in the range of few yards.
How it works
Euclid provides location based information that involves a sensor to track and communicate mobile device location data to produce location-specific information about a device detected on their systems. Euclid has the capability to determine whether a consumer is inside or outside the store, or across the street.

HomeShop18.. Amazing Experience !!

Last few days   I was searching for party wear sarees for my sister's wedding , so kept on browsing hundreds of sites.
At last, got the perfect one on Homeshop18. (With the right price tag and all the more it was brand new – why I am highlighting this. Here comes the story.
It was not that the chosen one was not available on other portals. Actually I had ordered the same brand saree from another site (will not reveal the name right here).
The attractive discount  lured me.They were selling at 50% discounted price. Even Homeshop18 could not match that price. But when I got the saree I found out why it was sold at such a lower price. The saree was crumbled and on top of it torn at few places. It was not at all a fresh stock.  I immediately asked the customer care for a reverse pickup and finally, they have processed the refund.