Your neighborhood businessman goes online! Ecommerce is to small businesses today, what the telephone was in the 90's - another great medium to take orders! 5 years ago, a designer running a boutique in the Hauz Khas village in Delhi, wouldn’t have thought it was possible to sell her dresses all the way to a customer in Chennai. With the growing usage of internet and social media, the far-fetched has become a reality now. And it won’t be long before you find every business in the neighborhood handing out business cards with not just telephone numbers but their website address too!
Zepo, an ecommerce platform, based out of Mumbai, is playing its part in trying to facilitate small retailers and manufacturers across India, setup their own exclusive retail space on the web; their own online stores at literally half the cost.
It recently concluded a survey of the 900+ online stores operating on its platform. The figures not only substantiate the claims that ecommerce is becoming a preferred point of sale among SMEs but also provides insights into the ecommerce trends of small businesses.