AMAZON.in is a flagship of the largest online
retail store; Amazon.com. The parent company is an international e-commerce
company that has its operations in many countries and it ships some products
from one country to another. It started off as an online bookstore but entered
into many other products category very soon. Amazon seller services private
limited is the affiliate in India which operates Amazon.in and manages the
operations of Amazon.com in India. The vision of company is to create the
biggest market place for its customers who can buy anything from this market
that too at affordable prices and having total quality guarantee.
PRODUCT GAMUT
The store is the largest online store
present as on date and has a product collection that no one can duplicate. You
name the product category and it is present at Amazon.in.
- Electronics
- Books
- Computers
and accessories
- Home
and Kitchen furnishing
- Baby
products
- Beauty
and health
- Apparels
for men and women
- Lifestyle
products for men and women
- Mobiles
and Tablets
- Music
CD’s, DVD’s
USER INTERFACE
There is a full store dictionary present
in the home page of the portal wherein each and every product is divided
categorically and has been arranged chronologically. In such a user friendly
set up finding the required product becomes very easy and hassle free. At the
home page itself one can find the most searched items in a product category
again making a search very easy for the customers. For example one can find
music under different category mentioned like international music, Indian
classical and such.
UNIQUE SELLING PROPOSITION
There is one very unique feature of the
store. It keeps issuing one product under huge discount offer and names it as
the deal of the day and also it shows the upcoming deals with in a few hours.
If the product is of your use, you can accordingly plan the purchase. There are
about a list of 12 products that shows in the upcoming list, on a daily basis.
SHIPPING AND RETURN POLICIES
The shipment of goods takes about week’s
time to reach the required destination. A bare minimum charge of Rs 49 is
charged for the goods below worth Rs 500 and it is free for purchase made above
the mentioned amount. There are few limited period offers also wherein one can
get free delivery for shopping done during that period. For urgent delivery
like one or two days one will have to pay Rs 99 and Rs 79, irrespective of the
purchase amount. One can return the goods within a time frame of 7 days to 30
days depending upon the good. For example beauty items needs to be returned
within 7 days and one can return watches within 30 days of delivery.
IMPROVEMENT SUGGESTIONS
Amazon.in can strive to increase its reach
in terms of delivery area so that many people can get access to the market
place.
SUMMARY
The store was a pioneer in the field of
online stores and over the period it has established as a full-fledged market
place wherein shopping has become very easy. There are no hassles while
shopping from the store. This store is the best online retail solution that a
customer can ask for.
Amazon.in also provides deal and offers on laptop,
mobile, tab and accessories. If you want to get more discounts on amazon
products visit CouponzGuru or
can use amazon India coupons and
save the money while shopping from amazon.