Amazon India has shown its muscle power to Indian Ecommerce giants Flipkart and Snapdeal. Yes you read it right. In just 8-10 months of time, Amazon has shown that they are the world leader when it comes to Marketplace model. They have tied up with thousands of Dealer/Merchant and bringing them on-board across 20 categories. They claimed to have over 15 million products in Amazon.in, while Flipkart and Snapdeal have 10 million and 4 million respectively.
Flipkart has already hit $1bn mark in revenue and Snapdeal is next in line and may reach a $1bn mark in next year or so, but you can't ignore amazon that has already exceeded in no. of products. This may be a worry for Indian poster boys of ecommerce [Binny and Sachin Bansal] along with VCs (Accel Partners and Tiger Global). Recent news/rumours about Flipkart and Myntra are going to join hand may be one of the reason to fight back with the global giant. We can't ignore this news , as out of all the VCs who have invested in Flipkart and Myntra, two of them have invested in both the venture and might have good stake.
According to a english daily newspaper , Online fashion retailer Myntra's co-founder and CEO Mukesh Bansal is open to getting a strategic investor on board, a move which could trigger a deal with Flipkart as early as this month, making it the biggest consolidation move in the Indian e-commerce market.
Consolidation is on the Card. Battle is between Top Indian Ecommerce Player Flipkart + Myntra Vs Amazon.
Stay tuned for more details.