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ChotuChaiWala.com: Taking Bombay’s Cutting Chai Online!

It is often said about Bombay that the most magical of stories find its roots in this charming city. It is a place which witnesses a co-existence of 12 million people from all walks of life. The poor and the rich, the big and the small, the old and the young – this city houses them all. Amidst all of them, one group of people who have been an integral part of Mumbai’s culture are the city’s famed chaiwalas, or tea vendors.
Mumbaikars have always loved their tea, and that is the reason why thousands of chaiwalasline the streets everyday to serve the city its favourite drink. Everyone loves a sip or two, be it executives discussing strategies while puffing on a cigarette or labourers taking a break after toiling hard in the summer sun.

The Idea
We’ve always been fascinated by the organized nature of the chaiwalas. From sunrise to sunset, they cater to hundreds of customers everyday. In addition, they also follow a strict timetable of tea deliveries to offices and residences in their locality. Their discipline was the inspiration behind the conception of ChotuChaiWala.com.
At Zepo, being an eCommerce website building platform, we took up the initiative of better connecting the chaiwalas of Mumbai to its residents. With more than 1000 online stores running on Zepo, probably the only category missing was a chai ki dukaan!
Wouldn’t it be awesome if everyone in Mumbai could order tea online while sitting at home or at work? Not only would it be great for the tea lovers, but also for the chaiwalas who could get hundreds of new customers through the internet. Because after all, who likes to shop offline anymore, right?
The Execution
Once the basic plan was chalked out, we got to work. We picked Bandra as our first destination to start out from, simply because it is one of the biggest business centers in Mumbai. We approached many tea vendors in and around the famous Linking Road and put forward our idea to them.

Within a couple of days, we had 4 chaiwalas ready to pitch in together and purchase an online store from us. Because they weren’t that tech savvy, we helped them build their website completely within a day. We uploaded their photos, added their ‘products’ and ChotuChaiWala.com was up and running. We also provided them with customized T Shirts and paper cups to help them market their online store to their customers.

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