Amazon, the giant in e -commerce is now ready with its new tactic to gain more customers. Some time before the idea put forward for “local registration” was one such preceding move to create an output that aimed at well planned establishment of the company in the mobile market. Yes, it succeeded in its attempt and came up with “Amazon local register”. However this time what the company renders is not the conventional style – the introduction of new mobile types or stores, but a technology that could obviously contribute to a multidimensional trustworthy money transfer mechanism. Recently the system came to the mobile payment market, taking companies such as square and PayPal here. The label is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smart phones or tablet. The introductory fees for sign up on or before of 31 is 1.75 percent per card swipe which is expected to last till January 1, 2016 after which the standard rate of 2.75 percent will apply. The system enables a free deposit of the fund in a bank the very next business day.
Signing up to the new system is very easy as always, the user will be asked to create account, buy the card reader and download the mobile app from the free store of Amazon, apple or Google play. The cards will be obviously available in Amazon and then in staples too. The app is highly compatible with Kindle Fire tablets, the new Fire phone, Apple devices running I OS 7, and certain Android Smartphone. According to Vlad Zachary, Amazon is expected to hit a high popularity amongst all the e-commerce competitors by the introduction of the so called system. “The sellers who avoided the online approach due to lack of trust may consider switching on to Amazon local register at least by 2016” he says.
Yet for now the system may remain unclear and inert but it is expected to obviously sprout up as Amazon is one such trustworthy website with lot of customer support and as far as the initiatives are concerned, they are a pair of perfect boost for the forthcoming mobile payment technology which the company is going to influence. “Undoubtfully, Amazon is such a company that has ample resources and new services accompanied by trustworthy customer service counterparts, hence acquiring the proper establishment in the new system is quite easy” says chaudhary, Managing director of the global equity research.
For Amazon the local register is not only a new innovative system that is getting introduced, but also is a method to more revenue. It is off no doubt that the small businesses will flock to the websites as for the customers the past experiences with handling Amazon payment were easy, free, fast and liable. Amidst of the revenue and the competing perspective, it can also be firmly considered as an introduction of a trendy approach that will fasten Amazon’s image as a trendsetter which may encourage others to follow up. It is recently reported that the e commerce giant is meeting second quarter losses, whilst the news spread up Amazon is never looking back but is busy with its optimistic quest for customer supportive and trendy techo – reforms that is the one reason claimed always for the company’s success.