Amazon, the
giant in e -commerce is now ready with its new tactic to gain more customers. Some
time before the idea put forward for “local
registration” was one such preceding move to create an output that aimed at
well planned establishment of the company in the mobile market. Yes, it
succeeded in its attempt and came up with “Amazon
local register”. However this time what
the company renders is not the conventional style – the introduction of new
mobile types or stores, but a technology that could obviously contribute to a
multidimensional trustworthy money transfer mechanism. Recently the system came to
the mobile payment market, taking companies such as square and PayPal here. The
label is a combination of a secure card reader, which must be purchased for
US$10, and a free mobile app. Together, they offer a platform that allows
businesses to accept credit and debit card payments using smart phones or
tablet. The introductory fees for sign up on or before of 31 is 1.75 percent
per card swipe which is expected to last till January 1, 2016 after which the
standard rate of 2.75 percent will apply. The system enables a free deposit of
the fund in a bank the very next business day.
Signing up to the new system is very easy as always, the user will
be asked to create account, buy the card reader and download the mobile app
from the free store of Amazon, apple or Google play. The cards will be
obviously available in Amazon and then in staples too. The app is highly compatible
with Kindle Fire tablets, the new Fire phone, Apple devices running I OS 7, and
certain Android Smartphone. According to Vlad Zachary, Amazon is expected to
hit a high popularity amongst all the e-commerce competitors by the
introduction of the so called system. “The sellers who avoided the online
approach due to lack of trust may consider switching on to Amazon local
register at least by 2016” he says.
Yet for now the system may remain unclear and inert but it is
expected to obviously sprout up as Amazon is one such trustworthy website
with lot of customer support and as far as the initiatives
are concerned, they are a pair of perfect boost for the forthcoming
mobile payment technology which the company is going to influence. “Undoubtfully, Amazon is such a company that
has ample resources and new services accompanied by trustworthy customer
service counterparts, hence acquiring the proper establishment in the new
system is quite easy” says chaudhary, Managing director of the global equity
research.
For Amazon the local register is not only a new innovative system
that is getting introduced, but also is a method to more revenue. It is off no
doubt that the small businesses will flock to the websites as for the customers
the past experiences with handling Amazon payment were easy, free, fast and liable.
Amidst of the revenue and the competing perspective, it can also be firmly considered as an introduction
of a trendy approach that will fasten Amazon’s image as a trendsetter which
may encourage others to follow up. It is
recently reported that the e commerce giant is meeting second quarter losses,
whilst the news spread up Amazon is never looking back but is busy
with its optimistic quest for
customer supportive and trendy techo – reforms
that is the one reason claimed
always for the company’s success.