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Mobile has taken over Web on e-retail in U.K.

Mobile Devices driving Sales

Tablet and Smart phones have taken over web when it comes to selling online (e-retail) in UK. Over 52% of traffic is coming though mobile devices. In terms of Sales, 36% of sales come through mobile devices (out of which 82% comes through Tablets and 18% through Smart Phones). According to Quarterly Bench marking Report (May 2014 to July 2014) done by U.K. e-retail association Interactive Media in Retail Group (IMRG)  and Capgemini. The report captures online traffic and sales of top 40 U.K. retailers.



IMRG chief information officer Tina Spooner said: "With over half of all e-retail traffic now coming via smartphones and tablet devices, the latest results reveal a huge landmark in the growth of mobile commerce.

"Considering that as recently as 2010 mobile visits to e-retail sites accounted for less than 3% of traffic, this latest milestone represents staggering growth of 2,000% over the past four years."These results clearly demonstrate that retailers' investment in mobile optimisation is encouraging consumers to adopt mobile devices as a shopping platform."

On Overall sales no. , Reports show that over 24.2 GBP spent on online sales out of which 8.7 GBP spent using Tablet and Smart phones.

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