Mobile Devices driving Sales |
Tablet and Smart phones have taken over web when it comes to
selling online (e-retail) in UK. Over 52% of traffic is coming though mobile
devices. In terms of Sales, 36% of sales come through mobile devices (out of
which 82% comes through Tablets and 18% through Smart Phones). According to
Quarterly Bench marking Report (May 2014 to July 2014) done by U.K. e-retail
association Interactive Media in Retail Group (IMRG) and Capgemini. The report captures online
traffic and sales of top 40 U.K. retailers.
IMRG chief information officer Tina Spooner said: "With
over half of all e-retail traffic now coming via smartphones and tablet
devices, the latest results reveal a huge landmark in the growth of mobile
commerce.
"Considering that as recently as 2010 mobile visits to
e-retail sites accounted for less than 3% of traffic, this latest milestone
represents staggering growth of 2,000% over the past four years."These results clearly demonstrate that retailers'
investment in mobile optimisation is encouraging consumers to adopt mobile
devices as a shopping platform."
On Overall sales no. , Reports show that over 24.2 GBP spent on online sales out of which 8.7 GBP spent using Tablet and Smart phones.