Point of View: Google India MD Rajan Anandan on Indian ecommerce

10% of Indian population uses Internet and 40% of users come from cities with population less than 1 million. These are the interesting figures for online retailers. Close to 50% orders are coming from non-metro cities for Internet retailers. If we look at the global world , total retail market is approximately 16 trillion USD and out of which 4% is online and mobile. China is very close to the global figure as 3.4 % of the total retail happening online. In India, the ecommerce is just started and its contribution is 0.2 % of the overall retail. The top three categories in online retail in India are Electronics goods, Apparels and Books - total contribution 80% of online retail.

The growth is happening when we are still fighting with internet bandwidth. Google India MD Rajan Anandan sees lot of potential in online retail and in his presentation, he has given lot of facts and figures for Brick and mortar and Internet retailers. A must watch for all who are related to retail industry.

The event was TN Retail Conference 2012, hosted by Confederation of Indian Industry (CII)

Apologies, From Flipkart : Mail Sent to All Customers

Flipkart has sent a mail to all its customers. It's good. Flipkart has learnt post Mi3 debacle where lot of customers would like to buy the product . Flipkart has started communicating to customers . It is like Narendra Modi Style. Communicate with your Audience . Always be in Touch. Below is the mail Content. Dear Customer, Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry.

Local Registration - A New Tectic for Amazon

A mazon, the giant in e -commerce is now ready with its new tactic to gain more customers. Some time before the idea put forward for “ local registration ” was one such preceding move to create an output that aimed at well planned establishment of the company in the mobile market . Yes, it succeeded in its attempt and came up with “Amazon local register” . However this time what the company renders is not the conventional style – the introduction of new mobile types or stores, but a technology that could obviously contribute to a multidimensional trustworthy money transfer mechanism. Recently the system came to the mobile payment market, taking companies such as square and PayPal here. The label is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smart phones or tablet. The introductory fees for sign up on or before of 31 is 1.7...

Flipkart Big Billion Day Sale - $100 million -10 hours

3 weeks effort of big billion day sales by Flipkart has come to an end on same day within 10 hours of its launched . Orders - over 300,000 , Sales - $100 million in 10 hours. Flipkart has achieved its target and reached a mark of $100 million well before 1 day and put a full stop and not expecting order. Sachin and Binny Bansal , Co-founders of Flipkart confirmed in Media.

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