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Point of View: Google India MD Rajan Anandan on Indian ecommerce


10% of Indian population uses Internet and 40% of users come from cities with population less than 1 million. These are the interesting figures for online retailers. Close to 50% orders are coming from non-metro cities for Internet retailers. If we look at the global world , total retail market is approximately 16 trillion USD and out of which 4% is online and mobile. China is very close to the global figure as 3.4 % of the total retail happening  online. In India, the ecommerce is just started and its contribution is 0.2 % of the overall retail. The top three categories in online retail in India are Electronics goods,  Apparels and Books - total contribution 80% of online retail.


The growth is happening when we are still fighting with internet bandwidth. Google India MD Rajan Anandan sees lot of potential in online retail and in his presentation, he has given lot of facts and figures for Brick and mortar and Internet retailers. A must watch for all who are related to retail industry.




The event was TN Retail Conference 2012, hosted by Confederation of Indian Industry (CII)

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