Consolidation in E-Commerce:Yebhi.com bought Stylishyou.in

Don’t beat you competitors, buy them and act quickly before the competition becomes big. This is what happening in ecommerce space in India. Recently Yebhi.com acquired Stylishyou.in in all cash and stock deal. The cost of acquisition is not disclosed.

Yebhi.com, an online wholesaler of shoes, apparel, bags, accessories and gift items raised its first round of funding Rs.10 crore from Nexus and second round of funding Rs. 40 crore from Catamaran, Infosys co-founder NR Narayana Murthy's $129-million venture capital fund, along with Nexus.

On the other side, Stylishyou.in was founded by Shraddha Danani in 2011, and houses exclusive brands and designer jewellery and accessories.

Post-acquisition, the merchandising team will be as a part of Yebhi.com. Shraddha Dadani will be joining Yebhi.com as Head of Jewelry.

Ecommerce companies in India are in nascent stage compare to the big retail stores like shoppers stops, lifestyle etc. but have a good reach to educated class, professionals and housewives. Recent trends are positive and growth is going to come in the space.

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