Few days back, my wife was trying to get ideas on interiors,
kitchen accessories, decorative pieces, lampshades, cushion covers, curtains
etc. Henceforth, she used Google to match her needs. It was a tiring and
cumbersome process to look into websites of every interior designer and then
download the catalogue and collate such images.
All of sudden, Pinterest came to our lives. We got beautiful
ideas to decorate our house. But just ideas! We wanted to purchase those things but it was
difficult since all the brands listed were catering to US audience. Indian
market also caters to those but people are not used to pinning it or I would
say most of the Companies don’t have the option to “Pin it”
Having said that, Pinterest is picking up in India, recently
almost all the media houses have added Pinterest to most of their websites. All
TV Today websites and Network TV 18 are Pinterest enabled. But it is difficult to understand the
rationale behind “Pin it”. Pinning the images of “News items” will end up in what?
Is it for increasing traffic to the website?
On the other hand, the modern household item seller “@home”
(by Future Group) has recently added Pinterest to its website, while competitors
HomeCenter ( by Lifestyle group) and Homestop (by Shopperstop) don’t have even social touch on their
websites.
There is no doubt that Pinterest is set to grow in
India, but early takers will definitely get the advantage.