Pinterest in India: What it means to consumers

Few days back, my wife was trying to get ideas on interiors, kitchen accessories, decorative pieces, lampshades, cushion covers, curtains etc. Henceforth, she used Google to match her needs. It was a tiring and cumbersome process to look into websites of every interior designer and then download the catalogue and collate such images.

All of sudden, Pinterest came to our lives. We got beautiful ideas to decorate our house. But just ideas! We wanted to purchase those things but it was difficult since all the brands listed were catering to US audience. Indian market also caters to those but people are not used to pinning it or I would say most of the Companies don’t have the option to “Pin it”

Having said that, Pinterest is picking up in India, recently almost all the media houses have added Pinterest to most of their websites. All TV Today websites and Network TV 18 are Pinterest enabled. But it is difficult to understand the rationale behind “Pin it”. Pinning the images of “News items” will end up in what? Is it for increasing traffic to the website?

On the other hand, the modern household item seller “@home” (by Future Group) has recently added Pinterest to its website, while competitors HomeCenter ( by Lifestyle group) and Homestop (by Shopperstop) don’t have even social touch on their websites.

There is no doubt that Pinterest is set to grow in India, but early takers will definitely get the advantage.

Local Registration - A New Tectic for Amazon

A mazon, the giant in e -commerce is now ready with its new tactic to gain more customers. Some time before the idea put forward for “ local registration ” was one such preceding move to create an output that aimed at well planned establishment of the company in the mobile market . Yes, it succeeded in its attempt and came up with “Amazon local register” . However this time what the company renders is not the conventional style – the introduction of new mobile types or stores, but a technology that could obviously contribute to a multidimensional trustworthy money transfer mechanism. Recently the system came to the mobile payment market, taking companies such as square and PayPal here. The label is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smart phones or tablet. The introductory fees for sign up on or before of 31 is 1.75 pe

List of Online Shopping Sites in USA

Here is a list of Best Online Shopping Sites in USA . This is the list of 2014 Online Shopping E- commerce Website in United States of America. Hottest U.S. Internet and Mobile Retail Sites in 2013, 2012, and 2011

Flipkart Big Billion Day Sale - $100 million -10 hours

3 weeks effort of big billion day sales by Flipkart has come to an end on same day within 10 hours of its launched . Orders - over 300,000 , Sales - $100 million in 10 hours. Flipkart has achieved its target and reached a mark of $100 million well before 1 day and put a full stop and not expecting order. Sachin and Binny Bansal , Co-founders of Flipkart confirmed in Media.

Retailopia | Ecommerce News

Search This Blog