Chhotu.in has a young team of hardworking people who are
innovating in the field of eCommerce logistics and their vision is to deliver anything ordered online within 24
hours anywhere in India and support eCommerce growth and making it more
profitable for merchants. We got a chance to talk to Navneet Singh , Founder
and CEO of Chhotu.in.
What chhotu.in is into and what are you offering?
We are an eCommerce enabling service building the missing
pieces in the eCommerce ecosystem. We offer last mile delivery solutions,
warehousing, packaging and customer support services. Our plans are to enter in
other missing peices like innovation in mobile payments etc.
How old is the company and what force you to start this
company?
We are an year old company. The start was simple. We were
buying online but didn't receive our orders as advertised in 2-3 business days.
After some deeper market research and studying the mature markets like US,
China (which is more like Indian market), middle east, Europe and Russia, that
there is a trend about how these markets evolved. Payments wise, Asian and
middle east markets COD dominant despite they have very varied presence of
online payments ecosystem available. US and European markets are more online
prepaid dominant. We believe this is more to do with local culture than anything
else. Another interesting related observation is there are clear market leaders
in US and European markets whereas Asian markets are fragmented. So customer
loyalty is hard to create here.
We started Chhotu.in with a simple and clear vision, to
support eCommerce in India making it a sustainable business.
How big is your team now?
We are a 150 people
team.
Currently, how many customers visit/track their orders from
chhotu.in?
We observe a daily 700 unique shipment tracking done from
our website.
Are you competing with courier companies?
Yes and no. With 80% COD traffic, eCommerce companies don't
need a courier company. They need a sales company. Most courier companies are
not built for this. We have built our model around eCommerce which is why we
have very few returns.
What is your monetization model?
We charge on per transaction basis. Delivery success is
built in pricing.
How many ecommerce companies you tied up with?
We are working with around 50 eCommerce companies with a
healthy mix of market leaders like UrbanTouch, Healthkart, Lenskart, Snapdeal,
Zovi, Firstcry, Inkfruit etc.
What value you bring to the ecommerce companies and end
customers?
As I mentioned in the beginning, we intend to provide what
is missing. For end customers we create dominos like experience. For eCommerce
companies we provide partnership (read - not vendorship). We support eCommerce
companies with our services and continue to innovate achieving new level every
other month. Most recently we opened our customer support for eCommerce
companies.
What is the company strategy going forward?
We see ourselves as a perfect fit in the eCommerce
ecosystem. Our strategy is to keep coming out with new services and innovations
while scaling and becoming a highly profitable business. Technology is a game
changer.