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LadyBlush - More Beauty Per Click

There's no doubt that women love to shop; and with online shopping, getting what you want has become easier than ever. This is where steps in. They claim to be the first online shopping website dedicated to women . A growing shopping website, is loaded with stuff women just can't get enough of - lipsticks, lotions, nail paints, serums, shampoos, fragrances, lingerie, innerwear, sarees, jewellery, watches and much more. We had a talk with Founding Team of

What is ladyblush and what is your vision?
Lady blush is India’s first online shopping destination for women. Our vision is to create the largest and most unique catalogue for women online.

Who are all founders and why have you folks moved from your lucrative careers and start something on ecommerce?
India is one of the fastest growing economies of the world and majority of this growth is driven through internal consumption on account of demographic shift. New demand patterns are emerging with smaller towns and cities making their presence felt and contributing equally to this growth. Servicing this demand is getting more and more challenging with 1.2 billion people geographically spread across the subcontinent, with poor infrastructure and low retail penetration. The most apt and efficient way to tap into this growth is through the online medium.

We could sense an opportunity and clearly believe that the retail story in India would be written via the ecommerce route and decided to move out of the corporate world and start-up on our own. The founders of this venture come with a wealth of experience in the similar space and have worked with companies like baazee, ebay, sify, indiatimes, tradus, thetrainline etc with a collective experience of more than 35 years in the ecommerce space both in India and abroad.

How are you competing with other internet retailers? Is it price?     
E-Commerce is in a high growth phase though still far off to be a mass phenomenon and we believe the fight at this stage is more for the mindshare of the user than her wallet share. Pricing is important but equally important is the overall shopping experience of the User which starts from the time she lands on to our website till the time she receives the product, uses it and is satisfied. Our single minded focus is to create customer delight and generate organic traction for the brand. It is important to create a distinct positioning in the mind of the user and build a strong connect.

What target have you set up in mind for ladyblush?
We want to be a 100 crore company within first 2 years of operation and we are leveraging a marketplace approach coupled with Private Label strategy to achieve this objective.

Did you receive any angel funding or running by your own money? Are you looking for any funding?
Currently it is a self funded venture and we would be raising funds at an appropriate time.

Right now, how many product lines you have and next 1-2 years how many you are targeting?
We have more than sufficient choice for our users in the select focussed categories. In total we will have in excess of 5K product lines on offer on ladyblush. If we add the variants – color & size; the number would be in excess of 10K

What is your marketing strategy?
Currently we are purely building our brand through referrals and word of mouth. We are in the process of ramping our catalogue and very soon we would look at channels like Google and Facebook for user acquisitions. 

How many customers visit/buy from ladyblush?
We get about 120K to 150K users a month

What is the overall response?
We are satisfied with the response we have received so far from the perspective of both conversion rates and repeat usage, it is healthier than the industry average. Clearly the user segment focus is working well for us on these counts.

What is the strategy going forward?
We have a user segment focussed approach that defines our scope and assists us in building relevance and a stronger connect. We have a 2 pronged strategy where we are building a healthy marketplace couple with our own Private Label with a strong focus on unit economics.

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