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Teesort : Betting on Crowdsourcing Designer T-Shirts


Teesort.com is an online T-shirt retail brand and they have tried to make every effort to work beyond the boundaries and offer everyone who is associated with Teesort, a lifetime experience. They have a community of teesorters that brings designers and customers on a winning platform. Their designers, who hail from around the globe put their imagination and creativity on tees to be voted through teesort.com.  Teesort customers vote for the tees they like and rate the best designs. Based on what people like Teesort prints the winning designs to bring an exclusive range of tees People love. We had a talk with Mr. Atul Agarwal- CEO & Co-Founder of Teesort.com

 What is Teesort and what need is it catering to?
We are an online designer community selling designer t-shirts online. We are catering to the market for designer t-shirts with our unique designs.

Does it belong to any particular group?
No. The company is privately held.

How are you competing with other internet retailers? 
Our designs are our USP. The products which we sell are unique and are not available with anyone else. In that sense we don't have much competition. 

What is Your Unique selling Point?
Our unique crowdsourced designs.

What target have you set up in mind for Teesort?
We would like to sell a teesort t-shirt to every online Indian.

Did you receive any angel funding or running by your own money? Are you looking for any funding?
We are currently self funded. We are looking to raise funding to expand rapidly. However, we are not desperate for it because we are profitable.

What is your marketing strategy?
We mainly depend upon word of mouth marketing with our superior service. We have not yet spent any money on advertisement.

How many customers visit/buy from Teesort?
We sell a t-shirt every 5 minutes

What is the strategy going forward?
We would like to continue to grow at a brisk pace and would be looking to raise funds to fuel that growth.


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