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Timtara - An Online Electronic Store Diversifying into Lifestyle Segment

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Timtara is built on a very simple idea - Shopping should be fun and entertaining. It should not be complicated.Good products, easy to understand details, 'peace of mind' quality, super fast delivery, and long relationship. They simply call it DELIGHT. They are new, fresh, bold and humble. These are qualities that helped them become "India's Number 1 Site in User Experience" within 7 months of our launch. The award shows  that they are on the right path of DELIGHT. But with all their characteristic humility they realize that they have just started and they will have to do and achieve a lot more. We had a talk with Arindam Bose, Managing Director & Chief Customer Officer-Timtara.com. 



What is Timtara and what need is it catering to?
Timtara is positioned as premier Online Retailer which initially was focused in electronics  but now have diversified in lifestyle too.

What is Your Unique selling Point?
Delight is a core organizational DNA for timtara.com. We are rated Number 1 in India in "User Experience". And user experience is very important in internet retail.We sell only branded products with manufacturer's warranty at best price.

What target have you set up in mind for Timtara ?
To be one of the Most admired Online Retail Portal of India

Did you receive any angel funding or running by your own money? Are you looking for any funding?
No, we are self funded organization.

What is your marketing strategy?
We have completed the 2 year of operations. In this year we remained very reserved about visibility and branding. We worked more on building a winning biz model with operational excellence. However, in the coming years we are working on enhancing our visibility across India.

How many customers visit/buy from  Timtara ?
We have approx 6 lacs of unique visitors every month.

What is the strategy going forward?
We want to be India's Number 1 and Most Preferred Internet Retailer.

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