Skip to main content

Timtara - An Online Electronic Store Diversifying into Lifestyle Segment

By

Timtara is built on a very simple idea - Shopping should be fun and entertaining. It should not be complicated.Good products, easy to understand details, 'peace of mind' quality, super fast delivery, and long relationship. They simply call it DELIGHT. They are new, fresh, bold and humble. These are qualities that helped them become "India's Number 1 Site in User Experience" within 7 months of our launch. The award shows  that they are on the right path of DELIGHT. But with all their characteristic humility they realize that they have just started and they will have to do and achieve a lot more. We had a talk with Arindam Bose, Managing Director & Chief Customer Officer-Timtara.com. 



What is Timtara and what need is it catering to?
Timtara is positioned as premier Online Retailer which initially was focused in electronics  but now have diversified in lifestyle too.

What is Your Unique selling Point?
Delight is a core organizational DNA for timtara.com. We are rated Number 1 in India in "User Experience". And user experience is very important in internet retail.We sell only branded products with manufacturer's warranty at best price.

What target have you set up in mind for Timtara ?
To be one of the Most admired Online Retail Portal of India

Did you receive any angel funding or running by your own money? Are you looking for any funding?
No, we are self funded organization.

What is your marketing strategy?
We have completed the 2 year of operations. In this year we remained very reserved about visibility and branding. We worked more on building a winning biz model with operational excellence. However, in the coming years we are working on enhancing our visibility across India.

How many customers visit/buy from  Timtara ?
We have approx 6 lacs of unique visitors every month.

What is the strategy going forward?
We want to be India's Number 1 and Most Preferred Internet Retailer.

Labels:

Popular posts from this blog

Apologies, From Flipkart : Mail Sent to All Customers

By
Flipkart has sent a mail to all its customers. It's good. Flipkart has learnt post Mi3 debacle where lot of customers would like to buy the product . Flipkart has started communicating to  customers . It is like Narendra Modi Style. Communicate with your Audience . Always be in Touch. Below is the mail Content. Dear Customer,  Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry.  
Continue Reading >>

Local Registration - A New Tectic for Amazon

By
A mazon, the giant in e -commerce is now ready with its new tactic to gain more customers. Some time before the idea put forward for “ local registration ” was one such preceding move to create an output that aimed at well planned establishment of the company in the mobile market . Yes, it succeeded in its attempt and came up with “Amazon local register” . However this time what the company renders is not the conventional style – the introduction of new mobile types or stores, but a technology that could obviously contribute to a multidimensional trustworthy money transfer mechanism.  Recently the system came to the mobile payment market, taking companies such as square and PayPal here. The label is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smart phones or tablet. The introductory fees for sign up on or before of 31 is 1.7...
Continue Reading >>

Flipkart Big Billion Day Sale - $100 million -10 hours

By
3 weeks effort of big billion day sales by Flipkart has come to an end on same day within 10 hours of its launched . Orders - over 300,000 , Sales - $100 million in 10 hours. Flipkart has achieved its target and reached a mark of $100 million well before 1 day and put a full stop and not expecting order. Sachin and Binny Bansal , Co-founders of Flipkart confirmed in Media.
Continue Reading >>