Bushirt.com is a place to lay your hands on the coolest
communication device- T-shirts. And if you thought this is another portal for
customized T-shirts, think again. We have moved beyond customization; we have
moved into a realm where everything is ‘by the people, for the people.’ – This is
the mantra of Bushirt, we got from its website. To know more about Bushirt, we had a discussion with
Niraj Rampuria, CEO and Founder of Bushirt.com.
What is Bushirt.com
and what is the idea behind this?
The concept of Bushirt is simple, "Wear your
Emotions". We design Bushirt on emotions of the people as every human goes
through millions of emotion in his or her life time. Emotions may be happy,
sad, anger, frustration, etc. we tend to make Bushirt on those emotion so that
the person wearing those Bushirt can show their side of emotions to their loved
one without speaking a single word.
We kept name "Bushirt" as in 80s and 90s t-shirt
in the remote place of India was called as Bushirt. These days as we are
turning materialistic we end to take emotions taken for granted so by turning
T-shirt into Bushirt we wanted to create a device which transmit emotions to
the person who wears it and also people around him.
How are you dealing
with your competitors catering to same segment?
Quality and Pricing is our two strategy to fight the
increasing competition in the segment. Our motto is simple, provide what people
want to wear at affordable price with good quality. Also, the type of design we
make attracts people to our store as we created emotions and not designs. We
help them to wear the emotions and transmit the same to their loved ones.
Did you raise any
funding? Are you looking for any funding?
No, its self-funded start up. We are not eager to raise any
funding at the moment as we like to grow slowly and steadily by building the
brand "Bushirt" in affordable clothing segment.
How are you different
? There are many T-shirt companies doing through crowdsourcing like
Teesort.com, Inkfruit.com?
We are not into crowd sourcing model unlike other website,
earlier we thought of going this way but restrained our self from getting into
rat race. We instead thought of working with designer closely, so that we can
come up with creative and out of box emotional design.
How many visitors are
coming to your website and what is the conversion rate?
We have around 180 to 200 unique visitors in a day with
conversion rate being at 80%. Along with this we have tie up with all the
leading e-commerce company for selling of our brand of t-shirt through their
platform. T
What is your
marketing strategy?
We being a self-funded start up rely heavily on Facebook and
Twitter and moreover on word of mouth publicity rather spending to much on
Google ad words or online advertisement. Also tying with various other online
website help us to increase our visibility in online space. Along with this we
have a good presence in offline retail store in cities like Mumbai, Pune,
Kolkata, Bangalore which increases brand visibility.
Any Technology
initiatives are in the pipeline?
As we completed one year of operation, we will be revamping
the website with more features and also making it more user friendly.
What is new coming up in Bushirt.com?
New Emotions, New Bushirts, New Concept in the year to come.
One thing for sure, you won’t be disappointed.
How many companies do
you serve?
We have tie up 6 online e-commerce website for selling of
t-shirt apart from our own online store. We also provide customize t-shirt
solution to various school, Colleges and organization across India.
We have a good base of clientele to whom we provide
customize t-shirt solution
Where do you see
Bushirt.com in next 2-3 years’ time?
Our vision is pretty clear, we want to be a t-shirt brand
company catering to Boy, Girls & Kids and provide all type of t-shirt
solution at one place.