Couch Commerce for Online Retailers?

What is this couch commerce? Couch Commerce is nothing but purchases made using Tablets. it is also called “ C Commerce, T commerce i.e. Tablet Commerce” like, we all know about fCommerce (Facebook Commerce),mCommerce (Mobile Commerce) ,eCommerce (electronic Commerce), it is just a new word in this alphabet soup. The trend is picking up for C-Commerce . According to Equation Research for Zmags, 70% of tablet usage is at home – specifically, either on the couch or in bed.

Another study shows that tablet users are more likely to shop online than smartphone owners. This may be a good news for online retailers as they are getting a competitively bigger screen to show their products and related features. There is no other option for online retailers but to add one more sales channel i.e. enable your online presence on Tablets. The traditional channel of sales through desktop, laptop etc. is going to be there, but while people relax on a couch and would like to do shopping they prefer tablets over any other device.

For Online Retailers, it is very important to tap this channel by providing nice pictures , graphics and overall nice user experience to the end customer.

Technology advances every next minute and it’s all because of the need of simplifying our lives. When there is a tablet for shopping, why not shopping on TV. It will be a blend of TV and ecommerce. Right now Yahoo, Google and Samsung are putting big money behind this concept.

Apologies, From Flipkart : Mail Sent to All Customers

Flipkart has sent a mail to all its customers. It's good. Flipkart has learnt post Mi3 debacle where lot of customers would like to buy the product . Flipkart has started communicating to customers . It is like Narendra Modi Style. Communicate with your Audience . Always be in Touch. Below is the mail Content. Dear Customer, Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry.

Alibaba plans direct entry to India. Do Flipkart and Amazon need to worry ?

G ood news for consumers especially for those who are ordering from Alibaba (China) and wait for their products to arrive after 45 days . Many of Indian online consumers order directly from Alibaba as the cost advantage is huge (almost as low as 20% - 30% of the price you get it from Flipkart and Amazon) . They get their products from Aliexpress (Alibaba logistics arm) after 45 days. " We buy electronics items quite frequently from Alibaba and the prices are very low compare to Indian online retailers", said a frequent buyer from India. Many traders get their product directly from Alibaba after paying import duty and still it is quite cheap. They sell these products on Indian marketplace like Flipkart and Amazon. If you see the math, it is quite simple . Flipkart and Amazon charge approximately 20% commission from the sellers. Sellers add his markup price on top of delivery charges , transaction charges plus market place commission, import duty from China, sel...

Local Registration - A New Tectic for Amazon

A mazon, the giant in e -commerce is now ready with its new tactic to gain more customers. Some time before the idea put forward for “ local registration ” was one such preceding move to create an output that aimed at well planned establishment of the company in the mobile market . Yes, it succeeded in its attempt and came up with “Amazon local register” . However this time what the company renders is not the conventional style – the introduction of new mobile types or stores, but a technology that could obviously contribute to a multidimensional trustworthy money transfer mechanism. Recently the system came to the mobile payment market, taking companies such as square and PayPal here. The label is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smart phones or tablet. The introductory fees for sign up on or before of 31 is 1.7...

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