What is this couch commerce? Couch Commerce is nothing but purchases
made using Tablets. it is also called “ C Commerce, T commerce i.e. Tablet
Commerce” like, we all know about fCommerce (Facebook Commerce),mCommerce (Mobile Commerce) ,eCommerce (electronic
Commerce), it is just a new word in this alphabet soup. The trend is picking up
for C-Commerce . According to Equation Research for Zmags, 70% of tablet usage
is at home – specifically, either on the couch or in bed.
Another study shows that tablet users are more likely to shop
online than smartphone owners. This may be a good news for online retailers as they
are getting a competitively bigger screen to show their products and related
features. There is no other option for online retailers but to add one more sales
channel i.e. enable your online presence on Tablets. The traditional channel of sales through
desktop, laptop etc. is going to be there, but while people relax on a couch and
would like to do shopping they prefer tablets over any other device.
For Online Retailers, it is very important to tap this
channel by providing nice pictures , graphics and overall nice user experience to
the end customer.
Technology advances every next minute and it’s all because
of the need of simplifying our lives. When there is a tablet for shopping, why
not shopping on TV. It will be a blend of
TV and ecommerce. Right now Yahoo, Google and Samsung are putting
big money behind this concept.