Reevoo enables brands to join consumer discussions to
attract, engage and retain more customers. Their social commerce suites provide reviews, recommendations and community solutions that have an immediate impact
on the bottom line, and turn feedback into insights that can guide business. We had a chat with Richard Anson, Founder of Reevoo.com to understand
their current and future plans.
What is Reevoo and
what problem are you solving?
Reevoo enables businesses to harness the power of consumer
conversations, through customer review, community management and social
analytics tools. Our solutions help businesses to attract, engage, convert and
retain their customers’ better, increasing revenues and customer satisfaction. Our
social commerce solutions take care of everything from collecting and
moderating reviews, to maximizing the ROI of social content, to building an
online community of brands’ best customers. This unique, flexible approach
allows us to deliver industry-leading results to our customers – and we’ll
guarantee them with SLAs. We’ve been industry-leaders since Reevoo was founded
in 2005. We work with leading brands
like Acer, Ford, Hertz, T-Mobile, Sony,
Dixons Stores Group, Black & Decker and Kuoni.
Tell us something
about yourself and how did the idea come into your mind?
I live in London, not far from Reevoo HQ and whilst not
evangelizing about the power of social commerce and its ability to transform
the way brands and retailers engage with their customers, I am a keen
windsurfer and am currently learning to kitesurf. Reevoo came about from a
personal frustration around the lack of consumer choice support and the
knowledge that customer reviews would both help consumers make better choices
and retailers and brands increase sales. I believe we are fundamentally changing
the way brands and retailers sell and engage, consumers buy and products are
made – more relevance, happier consumers, less wastage, increased profits - so
that brands, retailers and consumers all benefit.
What is the current
team size? Are you adding more people in next 6 months’ time?
We currently have about 90 people in our UK, Ukraine,
Australia, German, Benelux and US offices.
We can’t recruit fast enough at the moment and our expanding
our international sales teams, marketing, client services, and development
teams.
Did you raise any
funding? Are you looking for investors?
Eden Ventures, Banexi Ventures and MMC ventures are
investors in Reevoo.
You have two business
running in parallel. One is mainly on Social Commerce and another selling things
on Reevoo.com. How are you managing and which one is current focus?
Our main focus is on extending our B2B enterprise offering
and growing our customer base globally and across different verticals. We are
on track to be delivering to clients in over 50 countries by the end of the
year across all major continents.
http://www.reevoo.com/shopping continues to be our B2C site
for electrical goods, which we also use as a testing platform for innovation in
product development.
What all features/Product
are adding to Reevoo.com?
Our 4 core products (Mark, Reputation, Conversations,
Insight) help you create and nurture insightful conversations around your
products and brand.
Reevoo Mark
quickly collects high volumes of your customers’ genuine opinions about your
products and offerings and displays them across your sites, delivering
significant increases in onsite conversion.
Reevoo Conversations
builds and fully manages your online community of verfied customers so they can
offer timely peer support and win you new customers via our dynamic Q&A
service.
Reevoo Reputation
drives sales and reduces abandonment with impartial reviews of your service,
generated exclusively from verified purchasers and endorsed by a trusted,
independent third party.
Reevoo Insight
turns your social content into a rich source of quantitative and qualitative
consumer feedback, that impact marketing, customer service and product
development.
We can help you distribute these conversations across all
channels through a number of product extensions and integrations with the likes
of Google and Facebook.
We also have a number of product extensions that let you
amplify the impact of consumer opinions and conversations. The Reevoo network
gives you access to extra reviews from the moment you sign-on, whilst extending
the reach of your brand by content syndication.
Reevoo Launch lets you maximize the social commerce impact
by displaying reviews of your new product or service from day one of launch,
enjoying the conversion boosting benefits of social commerce while product
margins are highest.
Reevoo is a ‘full’ service provider. We take responsibility
for the delivery of both the software and content.
We provide a Reevoo branded solution,
designed to indicate your social content is transparent, independent and trustworthy. It’s optional but it’s an important trustmark
in consumers’ mind-set.
We’re very modular and can fully customize our solutions for
brands.
Who are your
potential target customers?
We are targeting large and medium sized companies in retail,
automotive, travel, and finance across the globe.
Which all Geographies
are you targeting?
Europe, USA, Asia and Latin America
Where do you see
Reevoo.com in next 3-5 years’ time?
A truly global company and market leader in our key markets
of Europe, North America, South America, and Asia
What sets Reevoo ahead
of competition?
1) High volume of content
Our collection methods deliver unrivalled volumes of high
quality, validated content. We pioneered proactive review collection seven
years ago. By honing this technique over the years, we now have a very high
response rate, achieving a more accurate, and typically more positive, picture
of your brand and products that consumers really trust.
2) Trusted consumer
brand
Reevoo is a trusted and independent brand. When consumers
are confident they’re reading genuine consumer reviews and opinions, they trust
the information and that trust is a powerful conversion driver.
3) Reevoo network
The Reevoo network.
As part of the network, businesses have the option of sharing their
social content and benefiting from content that has been shared by others.
4) Fully managed
service
We provide a fully moderated service, best practice and
support from a dedicated account team for deployments across multiple
countries, industries and product ranges. We take responsibility for driving
your social commerce solution towards real business outcomes and sign up to
rigorous SLAs. Monthly KPI reports along with real-time access to an advanced
analytics dashboard lets you monitor and prove ROI.