OyeChotu enables Indian food ordering online for home
delivery to NRIs in UK, USA, UAE, etc from popular eateries of Mumbai, India. We
had a talk with Ruchita Shah, Founder and CEO of OyeChotu.com to understand more
about OyeChotu.com and their future plans.
What is OyeChotu.com
and what are you selling?
OyeChotu.com is an online service for NRIs to order Indian
foods from India for delivery to their doorsteps. While in countries such as
France, Netherlands, China & others where Indian foods are hardly available
and even if available it’s not authentic. OyeChotu.com delivers wide variety of
Indian foods to them in the category of Ready to Eat, Namkeen, Sweets, Special
Masalas, Syrups etc. This service thus helps NRIs for living and working in
such remote locations abroad. Customers of OyeChotu.com would feel as if they
are shopping in India due to wider variety and unique foods such as Dosa
Khakra, Rotla, Bhakri, Dabeli Masala & much more.
How did this name
come out OyeChotu?
It is derived from the slang used by Indians to call any
delivery boy while ordering food. We deliberately choose this name as we want
Indians to use smart services like OyeChotu.com to order food and not denote
delivery boys with such slangs & rather use names.
Which all geography do
you have presence?
OyeChotu.com has its services in UK, USA, UAE, Entire
Europe, Thailand, Singapore, Malaysia, India, Canada.
Food items are
perishable goods how are you managing all this?
We have items on-board that stay fresh for a minimum of 7
days. Most of the items are not perishable for 30 days.
Did you receive any
funding?
This is a self-funded business.
Which all are the most
popular items on OyeChotu?
Vada Pav chutney and Chivdas are most popular.
Which new products
are you adding in next couple of months?
Innovative products are in line for OyeChotu.com. NRIs will
get never heard before variety on OyeChotu.com
How many visitors
coming to your site and what about the conversion?
We have visitors from UK, USA and China the most. There are
approx. 300-400 visitors per day and 1-2% average conversion.
How are you doing
marketing for OyeChotu?
Online marketing & Social Media Marketing are the main
tools used for marketing. We are coming up with some innovative campaigns and
promotions in near future.
Any technology
initiative in mind?
Mobile App for OyeChotu.com is in roadmap.
Where do you see
OyeChotu in next 2-3 years’ time?
In 2-3 years OyeChotu.com will have more & more channels
to order & buy Indian Food products abroad.