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Footsy - Selling Socks Online

Footsy is focusing on socks and accessories that keep your feet happy. Based out of Bangalore, Footsy was Co-founded by Seema Seth and Pooja Mehta and was launched in February, 2012. Footsy aims to elevate socks to a must-have fashion accessory and to banish the conventional grey, brown and black socks. We had a discussion with the founders to know about their plans and where they see footsy in next 2-3 years’ time.

What is What problem are you solving?
Footsy is India’s only ecommerce brand focusing on socks. We mean, the playful kind. Brands are not always about problem-solving. Footsy is more about adding delight to the finer details of your wardrobe. We've taken a mundane product and elevated it to a fun fashion accessory.

Tell us the story of how it started and the challenges you have faced?
Footsy was born from the need of elevating the mundane to a delightful product. The core brand concept is ‘play a little’ and that stays true to everything we do. We want you to get rid of the greys in your wardrobe, and step up in colour and style. Accessories add the finishing touches to your appearance, so why must you neglect your socks?

We haven’t faced any major challenges. But if we had to really articulate something, it would have to be our multi-tasking spirit. We’re a very small team, and playing multiple roles and wearing many hats requires a lot of energy. But, touch wood, it’s worked like a charm so far.

Why is Footsy so different when there are already ecommerce websites selling socks?
Footsy focuses exclusively on socks and related accessories. We’ve taken one product and explored all possibilities it can offer: knee-lengths, crew-lengths, ankle-lengths, sockettes, woolen snugglers, anti-skid, ruffle cuffs, five toe socks, one toe socks, stripes, polka dots, pastels, argyles, patterned, cartoon characters, and a lot more. And we’ve only just begun. We still have many more collections planned.

We have a strong focus on colour. We don’t house boring greys and browns. We curate our products based on its personality and colour-quotient.

What technology platform is Footsy built on? Is it in-house?
Footsy is built on Magento. For the not-so-tech savvy, Magento is an open-source ecommerce web application. Although we work with a external web development consultancy, the design was completely created in-house.

What initiatives are you planning in the next 2-3 years?
On brand initiatives – We are partnering with leading socks brands, expanding our product catalog, and reaching out to every corner of the country.

Which cities are in focus?
E-commerce allows us the luxury of pan-India presence. But we focus most of our marketing activities to Bangalore, Mumbai, New Delhi and Ahmedabad.

How are you doing Marketing?
100% of our marketing takes place on social media. We have a very active Facebook, Twitter and Pinterest page. We publish Facebook adverts for specific product promotions. We’re reaching out to a wide range of people – right from an average college student who needs socks for everyday use, to a mother buying socks for her little ones, to a CEO’s looking for a great quality product.

Did you raise any funding?
We're a self-funded company.

What is the overall plan going forward?
It’s a simple three-fold plan, that requires a lot of hard work and energy:
Customer acquisition. Product expansion. Brand expansion.

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