Offline retail businesses are facing lots of challenges these days. Although they pay high rentals for the prime locations, they are still not able to get the desired footfalls. If a customer visits a shop, there is 25-90% chance (depending on nature of store) that he will do a transaction and that makes footfalls extremely important. This is exactly where MintM comes in Picture.
MintM is a bundle of few unique things which allows merchants to engage customers through various mechanisms like offers, loyalty rewards and open communication.
For a merchant, there is no solution available in market be it card, smartphone or phone number based system which doesn’t require an action from the user. Most of the solutions involve user action which is either in the form of user taking out the loyalty card and showing it to the merchant or he has to launch a smartphone based app in the store. On contrary MintM works as fully automated system without the need of any user action. With MintM merchant gets mobile presence, increased loyalty, increased foot fall, better engagement with the existing users and deep customer insights, something a typical Retail CRM can’t provide. Simple analogy is what Google is to the online world by bringing in traffic to websites; MintM is doing the same for offline world by getting more footfalls for our partner merchants.
“At heart MintM is still a consumer company” – Says Sachin Garg. For users MintM makes their life simple. They can create a really simple yet smart Indian shopping list, share it with their friends and family and also get to know relevant offers from nearby participating stores. They can collect mints by visiting participating stores and convert them for exciting rewards like gift cards, coupons and prepaid recharges all on their mobile without the need of calling a customer care or getting on a website. They can do much more with MintM by storing their loyalty cards on their mobile, get it scanned at POS terminals and in the process freeing up their wallet with the need to carry those cards for reward points. Currently MintM users gets mints for visiting stores like Central, Mom&Me, Cinemax, Pizza-Hut, Reliance Digital, HyperCity, Big-Bazaar. Many more are in the process of being added.
On international markets, MintM is still focused only on India but has been approached by several overseas businesses to start operating there as well. MintM may start to look at expanding other countries in near future.
MintM was founded by Sachin Garg and Vibhor Gupta who are IIT and ISB alumni in March 2012. Both of them have been associated with running a technology company successfully for over 6 years. Prior to that Sachin worked with companies like Cisco, Intel and Motorola and also holds a couple of patents in his name. Vibhor who is co-founder at MintM holds an MBA from prestigious Indian School of Business and earlier worked with Tech companies like Infosys, Cognizant and Wipro. MintM has been funded to the tune of 500K USD and is also looking for external investment to increase its merchant base throughout India and overseas.
Users can download MintM app from www.mintmapp.com. It is also available on Google Play Store for Android Phones, iTunes for iPhone and BlackBerry App world. It has been designed keeping in mind the changing needs of Indian customer. The app has so far over 75,000 users and has been consistently ranked in TOP 10 in shopping category on App markets.