Have you ever heard of tyre shop coming right at your doorstep? Founded recently in February 2013, now you can buy tyres online with TyreOnWheels.com and get them fitted with India’s First Mobile Tyre Fitting Service at your doorstep without even stepping out. There are three things they encouraged in their business – customer service, wider selection of products, and better price. The founding team of TyreOnWheels.Com has a 30 year long experience in the tyre industry.Recently, Retailopia had a one to one with Rajat Malhotra who is the co-founder of the company.
What is the concept behind TyreOnWheels?
Rajat: The tyre purchase in India has for years involved customers taking their vehicles to a tyre shop for buying new tyres and gets them fitted and balanced. We have now turned the table by customer buying the tyres online and getting them fitted at their home, work or anywhere even in the parking spots. Through our website, customers are able to find a wide range of Passenger Car, SUV, 4x4, High Performance & Bike tyres and can search by tyre size, vehicle make or tyre brand that are available and book a preferred date, time and location of their choice. We deliver and fit new tyres anywhere, anytime.
How did you come up with the name TyreOnWheels?
Rajat: Our idea, right from the start, was to help customers in buying their preferred tyre with minimum distraction to their busy day and getting their tyres fitted through our Mobile Fitting vehicles at an appropriate date, time and location of their choice either at home or work and to be it as straightforward as possible. And the brand name clearly reflects that.
How are you different from other online retailers in India?
Rajat: We ensure that we always sell our products at a price which is much lower than the maximum retail price of those products from tyre dealers.
We are the first ones in India to execute the idea of buying the tyres online and getting it fitted and balanced right at the doorstep through our Mobile Tyre Fitting vehicles and the mobile fitting service is currently available for the Delhi / NCR region and we plan to be present in all the major metro cities within few months.
While we deliver both car and motor bike tyres Pan-India through courier and ensure that the delivery takes place within a week.
What does Mobile Tyre Fitting service include and what are your payment options?
Rajat: All Our mobile tyre Fitting vans are fitted with the most modern tyre changing and wheel balancing equipment’s allowing technicians to work on wheels up to 21”. For pace effectiveness hydraulic jacks are used to clamp the vehicle for tyre fitting and all mobile vans are equipped with green friendly air compressors to fill air into the tyres.
Mobile Tyre Fitting service includes arriving on site to fit the tyres at an agreed time, date and location of customers convenience, new tubeless valves in case of tubeless tyres, wheel balancing, balancing weights and disposal of your old tyres in an eco-friendly way.
On payment front, we are the First in India to provide customers with an option to buy tyres now and pay later in equal monthly installments (EMI). We also accept online payments via Net Banking, Credit and Debit Card for all the orders.
For Delhi / NCR region, Customers have an option to book their tyres by paying only 20 % of the ordered amount upfront and the rest of the amount can be paid via cash or debit/credit card on delivery or on fitment of tyres.
Which all locations are you getting orders from?
Rajat: We are already delivering orders across India and have been getting orders from both Metro and small cities.
Have you raised any funding yet? If no, would you want investors to reach out to you?
Rajat: No, we have not raised any funds till now. We are bootstrapping the business from our own funds and will not go out in the market for fund raising till the time we need a significant infusion.
However, we are actively looking out for consultants and advisors. We believe that advice of experienced advisors is worth much more important than only money. We would be happy if we are contacted by experienced industry veterans and would want to help us grow.
What are your plans and aspirations for the future?
Rajat: We have had an amazing response from customers. Our customer base and Facebook community both have grown rapidly. We plan to broad-based our product offering and to include car accessories, battery & alloy wheels from the other categories. We also plan to roll out more Mobile fitting vehicles in Bangalore, Chandigarh, Mumbai & Chennai and to have our presence in all the major cities by the next year.
Any closing message for budding entrepreneurs?
Rajat: Execution is the key. It is far more effective to release an imperfect plan that not to release a perfect one. It may sound clichéd, but if I look at our own journey so far, the only thing we have done is keep taking new steps - one after the other. And more often than not, we have stumbled, corrected and then moved on.