Skip to main content

Online Toys in India | ToyTasting and Yellow Giraffe




ToyTasting is one of the largest non-media house YouTube channel in India. The channel was founded in Jan-12, by Richa Dikshit, formerly an investment banker with Merrill Lynch. 
ToyTasting created a niche by focusing on making videos on toys. After the initial success of ToyTasting, Richa launched Yellow Giraffe to cater to the growing demand for toys in India.





How did ToyTasting happen?
Well, I can't claim to have had a grand plan from day one. The idea of sharing genuine user review of toys came to me from my own frustrations as a mother looking to buy toys. We made a few videos and put them online. Some of the larger toy companies in India like Mattel, Simba and MyBabyExcel, were early supporters of this effort. Over time, the positive feedback that we've received has kept us going. Today our channel has nearly 7 million views and over 180 videos.



What do you think about the toys market in India?
Firstly, I think the recognition of toys as an aid for supplemental education is low. The bulk of the toy market is composed of low end toys, which are purchased last minute before attending a birthday party. I think this segment will always be there. But as awareness increases, the purchase of toys, for own child consumption will increase. This ofcourse will require parents to see toys as an educational aid. Over time, I believe that even the gifting market will evolve, as close friends and relatives would like to be seen as a thoughtful gifter on birthdays.



Why enter the crowed ecommerce space with Yellow Giraffe?
Before launching Yellow Giraffe, I and the team had spent months researching toys as part of the Toy Tasting project. While there are quite a few online stores that are selling toys, we felt their commitment to the product category is limited beyond stocking the product. This is where Yellow Giraffe differentiates. We don't just focus on the usual toys BarbieFisher Price and LEGO. We have a wide range of toy brands covering various skills anddevelopment milestones.



Can you given an example of how consumers interact at Yellow Giraffe?
Well, the customers who come to our store want to be interacting with a retailer who's researched the products being stocked. Firstly, all our toys are categorized as per the Skill Benefit that is derived from that toy. On occasions we've had dialogues with customers extending over five interactions, before they've made their purchase. The usual online store in India, is spread across too many categories to be able to address detailed product queries.

Popular posts from this blog

List of Online Shopping Sites in USA

Here is a list of Best Online Shopping Sites in USA .  This is the list of  2014 Online Shopping E- commerce Website in United States of America. Hottest U.S. Internet and Mobile Retail Sites in 2013, 2012, and 2011

Local Registration - A New Tectic for Amazon

A mazon, the giant in e -commerce is now ready with its new tactic to gain more customers. Some time before the idea put forward for “ local registration ” was one such preceding move to create an output that aimed at well planned establishment of the company in the mobile market . Yes, it succeeded in its attempt and came up with “Amazon local register” . However this time what the company renders is not the conventional style – the introduction of new mobile types or stores, but a technology that could obviously contribute to a multidimensional trustworthy money transfer mechanism.  Recently the system came to the mobile payment market, taking companies such as square and PayPal here. The label is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smart phones or tablet. The introductory fees for sign up on or before of 31 is 1.75 pe

Flipkart Big Billion Day Sale - $100 million -10 hours

3 weeks effort of big billion day sales by Flipkart has come to an end on same day within 10 hours of its launched . Orders - over 300,000 , Sales - $100 million in 10 hours. Flipkart has achieved its target and reached a mark of $100 million well before 1 day and put a full stop and not expecting order. Sachin and Binny Bansal , Co-founders of Flipkart confirmed in Media.