Skip to main content

Is Flipkart spending 100 Cr on TV Commercials?

We all saw the first ad from Flipkart that came in early 2012 during IPL time.

The concept of the ad was well designed. 

It was a new marketing campaign with a tagline of ‘Shopping Ka Naya Address.’ 
Also, It was well received by TV viewers.

We don’t know how much impact made on Flipkart revenues but the cost of running TV commercial is huge. 

There is no evidence as such how much Flipkart has spent on airing these commercials during April –Dec 2012, but it can be close to 100 Cr on TV commercial only.

Other players like ebay, Yebhi, Jabong also not behind. They also followed the footstep of Flipkart to reach out to end customers. There is no doubt that e-commerce companies spending heavily on marketing channels.

Image credit - Flipkart 

Popular posts from this blog

List of Online Shopping Websites in India

Looking for Best Online shopping sites in India or Top 10 ten 2016 shopping website in India. Many of you wrote to us about a post on List of online shopping sites. We tried to capture as many as possible since there are plenty of such online shopping sites and we can’t cover all. Here are few in which we are seeing some traction. This is just a list of online shopping companies in India. Whether you call it best shopping sites in India , cheap online shopping sites in India.

Please add in the list by putting names in the comment section that you think are worthy enough , we will add them. 
Below is the list.

List of Online Shopping Sites in USA

Here is a list of Best Online Shopping Sites in USA.  This is the list of  2014 Online Shopping E- commerce Website in United States of America.
Hottest U.S. Internet and Mobile Retail Sites in 2013, 2012, and 2011

Local Registration - A New Tectic for Amazon

Amazon, the giant in e -commerce is now ready with its new tactic to gain more customers. Some time before the idea put forward for “local registration” was one such preceding move to create an output that aimed at well planned establishment of the company in the mobile market. Yes, it succeeded in its attempt and came up with “Amazonlocal register”. However this time what the company renders is not the conventional style – the introduction of new mobile types or stores, but a technology that could obviously contribute to a multidimensional trustworthy money transfer mechanism.  Recently the system came to the mobile payment market, taking companies such as square and PayPal here. The label is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smart phones or tablet. The introductory fees for sign up on or before of 31 is 1.75 percent per …