The concept of the
ad was well designed.
It was a new
marketing campaign with a tagline of ‘Shopping Ka Naya Address.’
Also, It was well
received by TV viewers.
We don’t know how much impact made on Flipkart
revenues but the cost of running TV commercial is huge.
There is no evidence as
such how much Flipkart has spent on airing these commercials during April –Dec
2012, but it can be close to 100 Cr on TV commercial only.
Other players like ebay, Yebhi, Jabong also not
behind. They also followed the footstep of Flipkart to reach out to end
customers. There is no doubt that e-commerce companies spending heavily on
marketing channels.
Image credit - Flipkart