At the mall shoppers have the opportunity to take only a few steps into a store to gain a visual representation of what items are available prior to committing to viewing the stores range in greater detail. That all important first scan of the store can be critical. On the other hand, eCommerce traditionally does not provide shoppers with a comparative experience online.
Online
stores have only limited screen space in the first view to wow customers and
keep them on their site and looking for more. Ten to twelve flat images in a
standard grid as a first impression for customers makes grabbing their
attention difficult.
The
customers who do commit to exploring more typically have to scroll through
pages and pages of products to find images worthy of continuing their shopping
experience on that site. This situation can lead to buyer’s fatigue, where
shoppers have browsed so many pages of items that they simply lose interest and
leave the site.
An online presence should excite visitors enough so
that they not only return but they tell others about the experience they had.
So how can online retailers overcome this?
It’s
simple. By helping your site visitors find items of interest to them quicker
and allow them to feel in control by providing an interactive experience.
Research
shows that images are the most important factor in the online shopping
experience, more important even than price. When we shop we scan many items and
allow one to catch our eye, tracking subtle factors such as colour, shape and
position.
What
does this mean to you, the online retailer, seeking new points of difference as
online shopping matures? It means that existing online image galleries are
counter-intuitive to the way people shop in real life. A static, flat 2D grid
does not meet the needs of customers to visually scan and interact with
products.
Interactive Display - Show more. See more. Sell
more.
With
interactive display by Show. See. Sold. shoppers can view an entire
collection in an engaging and immersive way that triggers the eye/brain
connection promoting discovery and a genuine connection to the products
displayed. It is based on how we as humans find things in everyday life, which had
yet to be translated to online retail product display.
Shoppers can swipe, zoom, spin and filter a product range then click through and buy. Seamless integration means images and copy are always up to date and site owners can easily control what is displayed. Show. See. Sold is all about user experience and engagement across all devices from desktop to mobile.
Shoppers can swipe, zoom, spin and filter a product range then click through and buy. Seamless integration means images and copy are always up to date and site owners can easily control what is displayed. Show. See. Sold is all about user experience and engagement across all devices from desktop to mobile.
The
end result of this process is a material uplift in time on site, conversion and
basket size, all achieved with a little help from neuroscience which goes to
show there is more to increasing your online sales than meets the eye.
Visit www.showseesold.com to find out more about how Interactive Display can keep your shoppers on your site for longer.
Visit www.showseesold.com to find out more about how Interactive Display can keep your shoppers on your site for longer.
Author Bio
Shaylee Rogers is the Marketing Coordinator for thereitis & Show. See. Sold. Interactive Display for Shopify. Learn more about Interactive Display at www.showseesold.com
Shaylee Rogers is the Marketing Coordinator for thereitis & Show. See. Sold. Interactive Display for Shopify. Learn more about Interactive Display at www.showseesold.com