Amazon, which has been sometime involved in the
battle of ebook prices was expected
to prepare itself for uprooting the created discrepancies in the cool functioning
of the system, whilst the recent news of Amazon’s cancellation of the preorders
from Disney has worsened the present situation which is a sign of Amazon’s
direct entry for a dispute with the publisher Disney. Despite the heat it has
taken up from the authors and publishers in the ebook pricing fight, Amazon
doesn’t seem to get deprived from the battlefield or there are no clues of any
attempted compromises. The e –commerce giant
is not even a bit shook or is
ready to reform the present aggressive strategy which it has adopted recently. Whereas the company might be
feeling a little stung as it has the need to explain itself to the customers to
gather up the required support and hence
to polish its fame.
With the battle against Hachette over the pricing
issue, already there where chaos created in the whole functioning of the
company, which rather had created an opportunity for the competitors existing.
But the e – commerce giant seems to remain well determined and confident to
move with the system as it gained sufficient supports from the consumer side. Even
though for Amazon , the system of rendering e books for free is a
justifiable policy when viewed favorable
to the costumers ,it on other side creates lot of negative pre-assumptions amongst the publishers
as it is claimed by the writers and publishers that the less cost of system will reduce the value of the books.
Earlier this year Amazon stopped taking
preorders for Hachette books that lengthened delivery times and reduced
discounts for books published by Hachette. “The recent battle to take on Disney
in turn will create lot of troubles for the customers “says an analyst .But
Amazon on the other hand has revealed that they will never give up for the
fight for reasonable e-books and the message is already passed
by the company through an appeal
to the readers."We know making books more affordable is good for book
culture," the company said, dismissing the argument that lower e-book
prices devalue books.
Amidst of all the ongoing fights Amazon’s actions against Hachette have splitted the
authors' community to a vivid extend .Hundreds of well-known authors including
Stephen King and James Patterson criticized
both parties.
"The bottom line for everybody in this
soap opera is money, “says Mike Jude, Stratecast consumer communication
services program manager at Frost &Sullivan .Amazon would try to make
more money, so as Hachette” he added. He intimated before the media that the 2
parties will have to face the expected responses ,as the authors are getting
screwed up. An analysis on the company’s income recently showed that the company
is meeting with an evident decline of
income, the Q2 earnings report of Amazon listed a larger-than-expected loss of
US$126 million and the company has projected a loss of more than $800 million
in Q3.
“Amazon’s fight with Disney is a tactic to attain
more profit” says Jude as he added that “if that wasn’t so, a giant like Amazon
will never get indulged in something like this”. however for Amazon s if the transaction volume is important, For Disney the market will remain
inelastic to price, as no one will attempt to get copies more than one for a
book. Yet for Disney the hope that the government libraries give can be quite
consoling.
It
is a matter of great dismay and a rather doubtful phenomenon too, that Amazon
has histories of such cancellation of preorders. In May it stopped taking
preorders from Warner Home video movies during a dispute with Time Warner.
There are also reports that some years back it stopped with the McMillan
Company too. Hence, the dispute with Disney can be considered as a yet another goal for Amazon ready for a triumphant strike as Amazon always urges for the publishers to
work for them directly and on the other side it is as evident as that , Disney is that autonomous power that has the potential to
break Amazon.”The short term policies of Amazon excel in consumer friendly
approach but the long-term is quite unpredictable cautioned “Jude.
Yet amidst of all
tactics and weird dramas, the question of justice and loyalty remains obsolete
in the money minded world.