Myntra is now striving the best to keep it’s promise
of establishing itself in the realm of e-commerce fashion market by its great
contributions and innovative ideas that it adopted within a short span of time
to prove the excellence. As the CEO of the company once told that the fledging
e – commerce market will shortly see the consolidated emergence of each company
individually over the 2 years.
The present success of the fashion company makes
it evident that it has crossed leaps and bounds of success. Even though some
time before, in May, Myntra was taken off by Flipkart which was expected
to fade out the grace of the firm. Myntra hardly established its root deep
under the basement of the giant Flipkart. It is now the head and the most
dominant in the present e- commerce sector holding a space of 60% in the online
sector thus acquiring the top portfolio in flip kart. Both the entities
together is expected tos contribute a $2 billion in the online purchase and
fashion sector by the end of 2016.
There were initially obsolete chaos and critics
fastened among the mass, when came the first sprout up of the news of Flipkart’s
acquisition of Myntra. But the recent news of the large income and the combined
analysis of the economic hike in the company proves the decision made as worthy and the best of the best that
Flipkart has ever made. The mutual symbiotic relationship of Myntra and the
Flipkart is the existing evidence of the perfect integrity made for the benefit of the 2 extreme isles in the
online sector. Let it be pre or post , Myntra has managed to stick to its name
‘ the best street player’ in fashion purchase sector.Myntra is such a great
counterpart that supports and aids Flipkart to establish itself in the field of
fashion and it can be rather considered
as a perfect bridging labels between
consumers and the luxury.
With a rise in the consciousness of prĂȘt and the
urge for western style, the people are in search of such most user-friendly,
easily reachable- best choice granting units. This was in turn realized by
Myntra to dig up more potential to satisfy the today’s needs and the tomorrow’s
expectations. Thus the tactics found out were well utilized by the label to
emerge as a vertical player in the market. For Flip kart, Myntra in it’s grab
is like a fish in kettle which is evident from the recent news about Flipkart,
its rise of investment particularly in the fashion sector. It has committed to
putting a worthy amount of 100 million $in the sector where Myntra can be a
king. Flushed with cash, huge investments are done at present to improve the distribution
capability, software efficiency, collections in the fashion online purchase
platforms etc. It is anticipated that within a short time, fashion will grow undoubtfully to acquire the online
market, may be the reason for why Flipkart sorted to acquire Myntra .Positively
Flipkart is on an adventure to hunt its prey in the fashion and trendy sector
with its arrow the Myntra.
Still the entrepreneurs of Myntra are there in
search of something to improve the existing standard, sorting new- new methodologies.
At Myntra, the CEO Banzal is busy now to create a strong fashion DNA for the
future, finding novel methods to attract the fashion conscious community of
India, for which he recently came up with a fascinating show, service style
conducted recently which was presided by Nargis Fakhri, the bollywood actress,
a telephonic prototype for grantings tips for the perfect look. The collected a good feedback which was more than enough for
him to judge the present fashion maniac extend in the country. The recently
made choice of the brand ambassadors Kangana Ranaut and Ranveer Singh is also
an evident tactful move of the firm to acquire the support of the common. It is
expected that the forthcoming product launches in Myntra – Flipkart will create
a lot of buss among the fashion maniacs.
This Article has been written by Aparna Vijayan