Amazon, the giant in the e-commerce market is trying to stay
unique as always and hence strengthening itself backing out other opponents by
winning the customers through its unbeatable customer supporting services. The
vice president and principal analyst of the Forrester research, madam Julie was
quite deadly astonished and rather excited when she tweeted the amazing
experience of shopping in Amazon enabled through the fire service. The US
m-commerce is thereby firmly expected to move on a rather faster pace to
increase the expected sum of $100M in the end of 2014 ‘whilst the new
battleground for retailers is the MOBILE MOMENT- the point in space and time
when a customer pulls out her phone to get something that she needs immediately
needs and in context `says Julie. The mini sprout ups in the various other
countries by Amazon representatives have also recently extended Amazon’s hold
up in other countries on which a favorable number of customers rely hence
strengthening the share holders an optimistic expectation to establish
themselves in the countries which threatens the national retailers.
"The sentiment here at the moment is about survival,
it's about now or never," he said.
Bangalore-based Flipkart, set up by two ex-Amazon employees
in 2007, has sought to grow its presence in the online fashion segment while
Amazon freshens the experience of shopping both in m and e commerce by its continual updates and
improvements.‘ It’s always hard to be first in market, what Amazon has created
with Firefly is impressive, Amazon understand the potential, says an
experienced customer with a smile.
While the Indian e- commerce is extending its proximity to
the shopping experience of Amazon, the nightmare of the Indian e- commerce
giants, the recent news on Infosys’s next big bet gave the finishing touches to
the expected strong establishment of the abroad e- commerce in India. It is
reported that the software giant of India Infosys has its plan to make an entry
into the e-commerce space with the global giant Amazon. NRN will route his
investments through his firm, Catamaran Ventures. When contacted Catamaran
confirmed the development. Arjun Ramegowda Narayanswamy who heads Catamaran
Ventures said, "Catamaran is partnering with Amazon Asia to offer services
that help offline sellers and SMBs in India to get online and to take advantage
of the fast-growing online customer base in the country." Since FDI in
e-commerce is not allowed in India, sources suggest that Amazon and Catamaran
have consulted top legal firms and hence formed such ventures which don’t fall
under FDI restrictions.
Amazon, which entered India, recently operates itself as a
third party marketplace operator, providing platform for others to sell,
instead of selling directly because of the FDI restrictions in the e-commerce
sector. The recent information’s favoring. Amazon is the clear cut evidence of its expected
emergence in the Indian commerce which on the other hand is truly
catastrophic as it is obviously
expected more than a percentile that the Indian retailers will never back out
in preparing themselves for the coming e-commerce battle which is as evident
from the new renovations that were brought sin their websites.
The Article has been written by Aparna Vijayan