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What, The Indian Ecommerce Worries?

Amazon, the giant in the e-commerce market is trying to stay unique as always and hence strengthening itself backing out other opponents by winning the customers through its unbeatable customer supporting services. The vice president and principal analyst of the Forrester research, madam Julie was quite deadly astonished and rather excited when she tweeted the amazing experience of shopping in Amazon enabled through the fire service. The US m-commerce is thereby firmly expected to move on a rather faster pace to increase the expected sum of $100M in the end of 2014 ‘whilst the new battleground for retailers is the MOBILE MOMENT- the point in space and time when a customer pulls out her phone to get something that she needs immediately needs and in context `says Julie. The mini sprout ups in the various other countries by Amazon representatives have also recently extended Amazon’s hold up in other countries on which a favorable number of customers rely hence strengthening the share holders an optimistic expectation to establish themselves in the countries which threatens the national retailers. 
With Amazon ramping up its presence in India, two local online retailers are preparing for tougher competition with separate deals worth a combined $400 million. Flipkart, India's largest online retailer had announced its acquisition of a majority stake in online fashion retailer Myntrassss in a deal worth about $300 million. In a separate deal, local online retailer Snap deal has raised $100 million from five investors to defend itself against the increasing rely of customers in Amazon. Whereas Amazon is preparing to win market share in India's fast-growing e-commerce industry. "Amazon is scaling up .... Much faster than expected and that is forcing everyone from retailers to investors in these companies to re-think," said Ashish Jhalani, founder of e-tailing India, a retail consultancy.

"The sentiment here at the moment is about survival, it's about now or never," he said.

Bangalore-based Flipkart, set up by two ex-Amazon employees in 2007, has sought to grow its presence in the online fashion segment while Amazon  freshens  the experience of shopping both in  m and e commerce by its continual updates and improvements.‘ It’s always hard to be first in market, what Amazon has created with Firefly is impressive, Amazon understand the potential, says an experienced customer with a smile.

While the Indian e- commerce is extending its proximity to the shopping experience of Amazon, the nightmare of the Indian e- commerce giants, the recent news on Infosys’s next big bet gave the finishing touches to the expected strong establishment of the abroad e- commerce in India. It is reported that the software giant of India Infosys has its plan to make an entry into the e-commerce space with the global giant Amazon. NRN will route his investments through his firm, Catamaran Ventures. When contacted Catamaran confirmed the development. Arjun Ramegowda Narayanswamy who heads Catamaran Ventures said, "Catamaran is partnering with Amazon Asia to offer services that help offline sellers and SMBs in India to get online and to take advantage of the fast-growing online customer base in the country." Since FDI in e-commerce is not allowed in India, sources suggest that Amazon and Catamaran have consulted top legal firms and hence formed such ventures which don’t fall under FDI restrictions.

Amazon, which entered India, recently operates itself as a third party marketplace operator, providing platform for others to sell, instead of selling directly because of the FDI restrictions in the e-commerce sector. The recent information’s favoring. Amazon is   the clear cut evidence of its expected emergence in the Indian commerce which on the other hand is truly catastrophic   as it is obviously expected more than a percentile that the Indian retailers will never back out in preparing themselves for the coming e-commerce battle which is as evident from the new renovations that were brought sin their websites.


The Article has been written by Aparna Vijayan

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