With the novel government polishing the present India predominantly in economy and defense, India is eagerly encrypting the changes on it whose outputs are expected to be the unbeatable assets for future. The recent reports claimed on the economic growth evidently are the optimistic benchmarks for the anticipated hike in development succeeding shortly. Within this short time, the influence of economic growth spread out so far has brought various changes in the e- commerce sector too. The unexpected emergence of the great entrepreneurs of the country and their successful step in to the e commerce battle field are the so called boosts for the growing e commerce.
To prevail and succeed in the e- commerce sector was once believed to be the monopoly of the global giant Amazon. The recent report says that the question of the accelerated growth of the 4 major national sectors Flipcart, Snapdeal, e bay & Myntra shortly will threaten the base of Amazon India. Even though the firm flipkart was believed to be the great opponent of the label in the country, the phonemenas undertaken so far were pleasing for the strengthened growth of Amazon in India to which the tie up of Moorthy was a boost which backed out the position of FLipkart and Snapdeal to a vivid extend.
But there came something to cherish up the the desi firms to capture their place and establish themselves in the country. The Infosys gumming with the global giant was exactly balanced on the other side by Wipro - a meaningful combination with Snapdeal. It is a matter of great concern rather a great question for the before the Indian e commerce that who will prevail further ? whether Moorthy and his catemaran partnership with Amazon or Asim premji with his maximum investments in Myntra & Snapdeal.
Myntra which is then inturn the organ of Flipkart again gained its spirit preparing Flipkart regain its power to face the new battle with more no of opponents .Snapdeal adding up its name with the entry of Wipro will also successfully compete with the 2 giants as the recent news delivered a precise information of Ratan Tata’s investing in the online marketplace at Snapdeal.com though the amount of investment is not out so far. The entry of the renowned and the respected one is called for its new phase, a kettle of fish for both the company and the e commerce market, for which the battleground preparation should cross up more and more new- new tactful ways.