Skip to main content

5 Things Before You Start Ecommerce Website


In this article, we are not covering registering a business or any legal advice on whether you should register a sole proprietor or LLC or Pvt. Ltd. We are talking about things you should take care of before you  are thinking of starting of e-commerce business

Vendor Management: Vendors are the most important part of the entire supply chain when you are starting an ecommerce site. Should you buy products and create inventory or should you rely on the vendors and give them the responsibility of getting things delivered or Just pick it up from the Vendors as and when you receive the order. Multiple things can be worked out, each have its own pluses and minuses. It also depends on the types of products you are selling on your website.


Web Portal :  Should you have your own customized development or should it be SaaS(Software as a Service) based product platforms like Martjack, Shopify,  Buildabazaar etc.  Typically, all these Platform players also provide customized platform to suit your needs. Cost may vary from INR 25k – 1 Lac per month. Also, you can explore the option of getting it done from small IT companies those who have partnered with Magento, OS Commerce etc.

Payment Gateways: There are multiple payment gateways available in the market like CCavenue, Ebs.in, Directpay, ICICIpayseal, HDFC, PayU.in, Zaakpay.com, Linkpay.co.in. It’s better to integrate with two payment gateways, may be CCavenue/Ebs.in, both are good. But they are just an intermediary between banks/credit card processor and the merchants. Removing intermediary will improve payment success rate and reduce commission charged. So as you grow its important to integrate directly with credit card gateways like Axis bank/HDFC/Citi/ICICI. Success rate will be much higher in this case.

These payment gateways charge one time setup fee vary from as low as 0 to 40k depending upon how much transaction charges you are willing to share. More the transaction charges less is the setup fee.

Product Display:  If you are selling branded stuff like electronics, watches, consumer durables etc. it would be easy to get product images and you don't need to incur any additional cost. But if you want to sell any unbranded or creating a white label product such as apparels, handicraft items etc. better show it properly. Getting a product image from studio will cost INR 100 -350 per image. It can be reduced depending on the quantity. You can do it by yourselves too.

Delivery Mechanism: Delivering goods in good condition and within stipulated time is always the key thing for any business. Bluedart, Indiaontime, Firstflight, Aramax and Chottu.in are some of your delivery boys you can trust upon. While company like chhotu.in follows altogether a different model, they claim to be not just your courier company but one step ahead that helps your sales happen. Where companies are burning lot of cash by offering COD and rejection, they make sure you lose the less.

Popular posts from this blog

List of Online Shopping Sites in USA

Here is a list of Best Online Shopping Sites in USA .  This is the list of  2014 Online Shopping E- commerce Website in United States of America. Hottest U.S. Internet and Mobile Retail Sites in 2013, 2012, and 2011

Local Registration - A New Tectic for Amazon

A mazon, the giant in e -commerce is now ready with its new tactic to gain more customers. Some time before the idea put forward for “ local registration ” was one such preceding move to create an output that aimed at well planned establishment of the company in the mobile market . Yes, it succeeded in its attempt and came up with “Amazon local register” . However this time what the company renders is not the conventional style – the introduction of new mobile types or stores, but a technology that could obviously contribute to a multidimensional trustworthy money transfer mechanism.  Recently the system came to the mobile payment market, taking companies such as square and PayPal here. The label is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smart phones or tablet. The introductory fees for sign up on or before of 31 is 1.75 pe

Flipkart Big Billion Day Sale - $100 million -10 hours

3 weeks effort of big billion day sales by Flipkart has come to an end on same day within 10 hours of its launched . Orders - over 300,000 , Sales - $100 million in 10 hours. Flipkart has achieved its target and reached a mark of $100 million well before 1 day and put a full stop and not expecting order. Sachin and Binny Bansal , Co-founders of Flipkart confirmed in Media.