SnapDeal goof up delivery became HUL Marketing Opportunity

Snapdeal Goof up

Recently, Snapdeal goofs up delivery of Samsung galaxy duo mobile phone. The phone Mr Laxminarayan Krishnamurthy wanted to gift his wife on her birthday. Instead of samsung mobile he has received an old kitchen soap. Imagine a customer reaction. See what he has written on his facebook wall and the post got viral and till now it has got 20,524 shares on Facebook. Imagine how many people the post might have reached. The rough estimates of the reach could be around 40 to 50 lac people. (just an estimate)

Nothing much to say about Snapdeal, when you see mouthshut reviews and customer complaints. This is not new. We have earlier faced the similar issue with Snapdeal where they were not able to deliver a printer and in another instance they have sent a defective tricycle for my kid.

Read More : Buying From SnapDeal : Think Twice.

But Hindustan Lever Limited has converted this a nice marketing opportunity to reach out. They have sent a Samsung Galaxy Duo along with 2 bottles of Liquid Kitchen Soap. Hats off to the brain behind it.

HUL sent Samsung Galaxy Duo along with 2 bottles of Utensils Liquid Soap

Snapdeal is advertising heavily on TV channels, Prints and through electronic medium to get new customers but many people have been rubbed off on the wrong side.

HUL has taught a new lesson of how to leverage and do some of the marketing activities with mere less than Rs. 20,000.

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