A mazon , which has been sometime involved in the battle of ebook prices was expected to prepare itself for uprooting the created discrepancies in the cool functioning of the system, whilst the recent news of Amazon ’s cancellation of the preorders from Disney has worsened the present situation which is a sign of Amazon’s direct entry for a dispute with the publisher Disney . Despite the heat it has taken up from the authors and publishers in the ebook pricing fight , Amazon doesn’t seem to get deprived from the battlefield or there are no clues of any attempted compromises. The e –commerce giant is not even a bit shook or is ready to reform the present aggressive strategy which it has adopted recently. Whereas the company might be feeling a little stung as it has the need to explain itself to the customers to gather up the required support and hence to polish its fame.